50 Cent Hypes ‘The Unit’ on Peacock With G-Unit Shout-Out

50 Cent’s Peacock Push

Curtis “50 Cent” Jackson Jr. took to Instagram this week to announce the arrival of his latest project on Peacock. In a post captioned “🚨On Peacock now check me out, it’s the unit ! 💣BOOM💨@50centaction @bransoncognac,” the rapper-turned-actor teased explosive footage from a new series titled The Unit. The Instagram image shows Jackson standing against a dark backdrop, sporting his signature chain and holding a bottle of Branson Cognac—the spirit brand he’s been promoting across social channels.

Jackson’s use of Instagram isn’t new. Over the past month he’s leaned on the platform to drive viewers to Peacock for his latest on-screen venture, building on the success of his earlier series. Industry sources confirm that The Unit is a high-stakes drama produced by his G-Unit Films banner and centers on a special operations team’s covert missions. Peacock, NBCUniversal’s streaming arm, has quietly acquired exclusive rights, positioning the show alongside other serialized hits on the platform.

Branson Cognac Partnership

Branson Cognac, which Jackson has championed since 2023, appears prominently in the post. The caption tags both @50centaction (Jackson’s production and lifestyle handle) and @bransoncognac, underscoring the rapper’s dual role as creative force and brand partner. In recent interviews Jackson has said he’s focused on “leveraging my entertainment ventures to build long-term consumer brands,” and the Branson tie-in exemplifies that strategy.

According to Peacock’s press materials, the first two episodes of The Unit dropped simultaneously, featuring Jackson in a producer credit and a brief on-camera cameo. The network plans a weekly release thereafter. One insider notes that Peacock is betting on Jackson’s dedicated fan base—over 30 million followers across Instagram and Twitter—to drive tune-ins during a competitive summer streaming slate.

Instagram Rollback

This isn’t Jackson’s first push on Peacock. Just days earlier he posted a promotional image for Gilgo Beach Killer—his true-crime limited series—writing “🚨Gilgo Beach killer Available now on Peacock ! @50centaction @bransoncognac.” That post showcased a moody still of the show’s cast near the Long Island shoreline. In another throwback, he reminded fans that his on-demand content is “now available on Roku, LG, Vizio, Sling, Prime Video, Direct TV, Plex, Xumo Play,” cementing his approach to multi-platform visibility.

Jackson’s track record spans music, film and television. Since bursting onto the scene with 2003’s Get Rich or Die Tryin’, he’s amassed platinum albums and recurring roles in Power on STARZ. His transition to producer has been equally fruitful: he executive-produced the recent documentary series Southside Rules and has multiple projects in development at Apple TV+ and Hulu.

Industry analysts say The Unit represents Jackson’s most ambitious foray on a broadcast-streaming hybrid. By tagging his own @50centaction handle, Jackson bypasses traditional marketing funnels, speaking directly to fans and driving conversation. Early social metrics show a 25 percent spike in Peacock app downloads in key demo groups, according to data from analytics firm Parrot Insights.

What’s Next For 50 Cent?

With The Unit now live, Jackson has signaled more partnerships on the horizon. Branson Cognac’s founder, Eric Myers, said in a statement that he’s “excited to see how Curtis integrates our craft into his storytelling.” Meanwhile, production on the upcoming crime thriller That’s Murder Business is slated to begin in Atlanta this fall under Jackson’s G-Unit Films banner.

His Instagram feed suggests he’s lining up appearances at summer festivals and pop-up events. Whether he’s fronting a new series, dropping a song or hosting a cognac-tasting, Jackson’s hybrid role as entertainer and entrepreneur shows no signs of slowing.

Jackson’s latest Instagram blitz underscores a savvy blend of self-promotion and brand alignment, proving that even two decades into his career, Curtis “50 Cent” Jackson Jr. knows how to keep viewers locked in—both on screen and in the comments section.

Trivia

50 Cent is also a businessman, having invested in a number of successful ventures, including his own line of energy drinks called Street King.

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Poulami Nag

 

Poulami is an associate editor. She did her MA in English from Miranda House, University of Delhi and has qualified UGC-NET. She also holds a PG diploma in Editing and Publishing from Jadavpur University. Her journey as a content writer began in 2017 and since then, Poulami has garnered diverse interests along the way.

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