Hilary Duff Launches Exclusive Scent Collection On QVC

Actress and entrepreneur expands luxury scent line with nature-inspired home fragrances

By Poulami Nag

Poulami is an associate editor. She did her MA in English from Miranda House, University of Delhi and has qualified UGC-NET. She also holds a PG diploma in Editing and Publishing from Jadavpur University. Her journey as a content writer began in 2017 and since then, Poulami has garnered diverse interests along the way.

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Apr 28, 2025

Image: Instagram

Actress, musician, and entrepreneur Hilary Duff is set to bring her home fragrance brand, Below 60, to QVC, offering fans a chance to experience her luxury scent collection inspired by the natural world.

Exclusive New Scent Only At Qvc

What makes this television appearance especially enticing for fans and home fragrance enthusiasts is the promise of an exclusive new scent that will only be available through QVC. The retailer is already offering a sneak peek of the collection through a link in their Instagram bio, encouraging followers to get early access before the official on-air launch.

Duff’s Growing Home Fragrance Empire

The QVC partnership represents the latest expansion of Duff’s Below 60 brand, which she launched earlier this year. Back in March, she introduced the brand’s first candle for pre-order with an announcement on her Instagram. Just weeks ago, in early April, she expanded the line with two new candle fragrances: “Brighter Than A Blood Orange Moon,” designed to uplift, and “Dreamcatcher,” created to help users relax.

In that April post, Duff encouraged customers to “Light one, light the other, or let them mingle, elevating each moment of your day,” showing her personal involvement in the brand’s development and marketing.

Multi-talented Star’s Business Ventures

This home fragrance line adds to Duff’s impressive portfolio of business ventures alongside her continued success in entertainment. The 36-year-old star first rose to fame as the titular character in Disney Channel’s “Lizzie McGuire” in the early 2000s before transitioning to a successful music career and adult acting roles.

Duff has starred in numerous films and TV series throughout her career, most recently appearing in the Hulu original series “How I Met Your Father.” Her business ventures beyond entertainment have included fashion lines, children’s books, and now home fragrances.

Nature-inspired Luxury For The Home

The Below 60 brand appears to focus on bringing nature-inspired luxury into homes through carefully crafted scents. QVC’s announcement describes the brand as offering “luxe scents” inspired by “the purity of nature,” suggesting an emphasis on organic, calming fragrances that create a serene home environment.

The QVC debut marks an important milestone for Below 60, potentially introducing the brand to millions of new customers through the network’s extensive reach.

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