Laundry Day Drops ‘She Knows Me’ Video May 30
Brooklyn quartet Laundry Day enlists Max Boonch for a sleek new video debuting this May 30
Reshmi Das has over four years of experience as a content writer, covering parenting and films. She writes for Hollywoodjunction and Momjunction. Her interest in journaling and writing made this biotechnology postgraduate to take up content as her full-time profession.
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Laundry Day Teases New Video ‘she Knows Me’
Brooklyn’s genre-bending quartet Laundry Day has confirmed that their brand-new music video for “She Knows Me” will premiere on May 30. The announcement came via an Instagram post featuring a still of the band against a basketball-court backdrop, accompanied by the caption “SHE KNOWS ME MAY 30TH VIDEO DIRECTED BY @max_boonch.” Fans are already buzzing about the cinematic collaboration with director Max Boonch.
Inside The Visual Teaser
The image shared on the band’s Instagram shows Laundry Day—Ellis Walter, Henry Lui, Patrick McCarthy, and J. Perry—posed mid-game under warm, amber lights. It hints at a hybrid of sports-arena bravado and intimate performance moments. Max Boonch, whose credits include several viral indie clips, coaxes a glossy, neon-tinged atmosphere that fits the track’s upbeat funk-rock groove.
From Laguardia To The Big Stage
Formed at New York’s Fiorello H. LaGuardia High School of Music & Art and Performing Arts in 2018, Laundry Day quickly made waves with their self-released debut EP. Their sound—an eclectic mix of guitar-driven riffs, hip-hop–inflected beats, and impassioned vocals—has landed them spots at SXSW and collaborations with artists like Jets Overhead and Rico Nasty.
In early 2023, the band dropped “Friends,” its breakout single streaming millions of times worldwide. Now, “She Knows Me” looks set to carry that momentum forward with a visual treatment that promises both high-energy choreography and playful behind-the-scenes footage.
Halftime Spotlight At Madison Square Garden
Laundry Day’s appetite for big rooms was evident when they took over halftime entertainment for a New York Knicks game earlier this season. An Instagram carousel from March shows the band performing courtside, complete with custom uniforms and synchronized light cues. The post’s caption read, “KNICKS WERE DOWN AT THE HALF AND THEN WON… JUST SAYIN 🏀❤️ thank you for having us @nyknicks,” cementing their crossover appeal to both music fans and sports crowds.
Director Max Boonch On Board
Max Boonch first caught the band’s eye with his visually arresting short for up-and-coming rapper Theo Tribe. “He understands how to frame energy,” bassist Henry Lui told Rolling Stone in a recent interview. “We wanted someone who could translate our live spark into something that feels like a mini-film.” Boonch shot the upcoming video across three New York locations, marrying the city’s graffiti-splashed back alleys with iconic athletic venues.
Tour Dates And Festival Plans
Just before the video launch, Laundry Day will hit the road for a brief spring tour. Venues include Brooklyn’s Church of Sound and Los Angeles’ Moroccan Lounge. The band is also slated to appear at this summer’s Governors Ball and Green Man Festival in Wales. Tickets for U.S. dates go on sale May 1 through Ticketmaster.
What’s Next For Laundry Day?
Between festival slots and the “She Knows Me” rollout, Laundry Day has hinted at more new music arriving in late 2024. Frontman J. Perry told Billboard, “We’re experimenting with darker tones and live orchestration. This video is just the first chapter.” Listeners should keep an eye on the band’s social channels for cryptic lyric previews and exclusive acoustic sets.
With a director as visionary as Max Boonch and a song that blends hooky pop sensibilities with jam-band improvisation, Laundry Day’s May 30 release feels like the start of a busy summer. Whether on the hardwood at Madison Square Garden or on your streaming playlist, the band is staking its claim as one of Brooklyn’s most versatile new acts.
As Laundry Day’s calendar fills up, one thing remains clear: when they say “She Knows Me,” the world will be listening.
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