Jim Brickman’s Love of My Life 25th Anniversary in Cheerios

Jim Brickman Teams Up With A Breakfast Icon

American pianist and songwriter Jim Brickman has enlisted Cheerios cereal in his latest promotional campaign for the 25th anniversary video of his 1998 hit “Love of My Life.” Brickman’s new Instagram post thanks the brand for featuring the song’s artwork on limited-edition cereal boxes nationwide. In his caption, he writes, “Thanks @cheerios for spreading the word for ‘Love of My Life’! 😃 Anyone else see these? Take a pic and share it!! Tag #LOML25 Pre-Save the new 25th anniversary video now! https://youtu.be/mzKVaDycQGo”

Fans Rally Behind #loml25 Campaign

Across grocery store aisles, fans have been snapping photos of the cereal boxes and sharing them on social media under the hashtag #LOML25. The campaign is designed to build excitement around the newly released video, directed by Mason Allen, which puts a fresh visual spin on Brickman’s classic ballad. Fans who tag their posts not only join a celebration of the song’s legacy but also unlock early access to exclusive behind-the-scenes footage.

Digital Engagement And Past Campaigns

Brickman’s latest push follows a string of interactive digital initiatives this season. In August, he invited Spotify listeners to pre-save his upcoming album with a dedicated post. Another recent update from Team Brickman announced that his 2022 single “Destiny” began trending on YouTube in Los Angeles, highlighting the pianist’s continued relevance across platforms. These efforts underscore Brickman’s knack for blending traditional and modern promotion to keep long-time admirers and new listeners engaged.

About Jim Brickman

Jim Brickman is an award-winning American songwriter and pianist known for blending pop and adult contemporary styles. Since his debut solo album in 1994, he has sold millions of records, scored multiple Grammy nominations, and collaborated with artists ranging from Martina McBride to Michael W. Smith. “Love of My Life” originally appeared on his 1998 album _Picture This_, making this anniversary campaign a milestone in a career spanning three decades.

Timely and interactive, the Cheerios collaboration highlights Brickman’s commitment to celebrating his catalogue with fans. Whether the campaign leads to cereal-aisle celebrity sightings or record-breaking video streams, it’s clear that Brickman knows how to turn nostalgia into a community event.

Now share your cereal box photos, tag #LOML25, and presave the video before its full release.

Reporter

Poulami Nag

 

Poulami is an associate editor. She did her MA in English from Miranda House, University of Delhi and has qualified UGC-NET. She also holds a PG diploma in Editing and Publishing from Jadavpur University. Her journey as a content writer began in 2017 and since then, Poulami has garnered diverse interests along the way.

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