Creators Driving Culture at 8th Annual Music N’ Media Panel
Rocsi Woolley moderates a key discussion on influence, brand strategy, industry evolution.
Sakshi holds a bachelor’s degree in Science and a master’s in Bioinformatics from Panjab University, India. Her passion for writing engaging articles has led her to pursue a career in content writing since 2020. Sakshi has written in various niches, including health and wellness, fintech, blockchain, and lifestyle.
Read full bio of Sakshi
Image: Instagram
Event Returns In Los Angeles
This June, The People’s Platform teams up with Source LA to host the 8th Annual Music N’ Media Panel. Since its debut in 2016, the event has become a must-attend gathering for creators, artists and industry insiders seeking to navigate today’s fast-changing media landscape. Organizers say this year’s conversation will focus on influence, culture, and brand-building strategies that cut through the noise. Tickets are available via 8MNM.Eventbrite.com or through the link in @iamkhrissyb’s Instagram bio.
Panelists Spotlight
On the roster are Curtiss King, RoccStar and Tasha McCaskiel, each bringing unique expertise. Curtiss King has built a devoted following through independent hip-hop releases and savvy social campaigns, working on collaborations that bridge underground and mainstream audiences. Grammy-winning producer RoccStar (Leon Thomas) has credits on chart-topping tracks for artists like Chris Brown and Rihanna, and he has extended his skill set into brand partnerships and talent development. Digital strategist Tasha McCaskiel focuses on empowering artists through workshops and content plans, helping them to grow authentic online communities.
Diving Into Influence And Brand Strategy
The panel description teases a deep dive: “This conversation we’ll dive into Influence, culture, building brands and how these notable influencers have been navigating it all.” Expect discussions on crafting narratives for TikTok and Instagram, converting followers into revenue streams, and staying true to artistic vision amid algorithm shifts. In previous editions, sessions on viral content formulas and cross-industry collaborations earned praise for practical takeaways attendees could apply immediately.
Behind The Panel
Moderating the discussion is Rocsi Woolley, a seasoned broadcaster who has covered music and entertainment for BET, Revolt TV and Source LA. Known for her insightful interviews and on-screen ease, Woolley will pose questions that tap into the panelists’ day-to-day experiences—from pitching to labels to owning your voice in brand deals. With her at the helm, the conversation aims to balance big-picture trends with tactical guidance that participants can implement as soon as they step offstage.
Building Community And Networking
Beyond the main discussion, the event includes a post-panel mixer where attendees can network with panelists, fellow creators and brand representatives. In a nod to creativity, the venue will host a “listen-and-learn” corner where RoccStar and Curtiss King share personal playlists and discuss the inspiration behind their tracks. Past gatherings have sparked partnerships between artists and graphic designers, producers and videographers—moments that organizers highlight as a key benefit of the Music N’ Media Panel. Light refreshments and dedicated networking zones are designed to foster introductions and creative collaborations.
Why It Matters
In an era where social media algorithms shift overnight and fan engagement can make or break a project, understanding brand dynamics is crucial. The Music N’ Media Panel offers a live forum where creators can cut through theory and learn tested approaches. From negotiating merchandising rights to securing sponsorship deals, these conversations shine a light on revenue streams many artists overlook until it’s too late.
Tickets And Details
The 8th Annual Music N’ Media Panel is set for late June in downtown Los Angeles; exact time and venue details will be shared with ticket holders. General admission starts at $25, while VIP tickets include early entry, a Q&A with panelists and access to the mixer. Students and nonprofit professionals can use the promo code CREATORS at checkout for a $5 discount. Secure seats now at 8MNM.Eventbrite.com or follow @thesourcela on Instagram for updates. With a focus on actionable insights and community building, this year’s panel promises to equip creators with the tools they need to shape tomorrow’s culture.
Read full bio of Sakshi
