Jacob Latimore Drops New Single ‘WIN WIN’ Ahead Of Self-Titled Album Release
Multi-talented artist builds momentum with new track as his 'JL' album approaches launch.
Reshmi Das has over four years of experience as a content writer, covering parenting and films. She writes for Hollywoodjunction and Momjunction. Her interest in journaling and writing made this biotechnology postgraduate to take up content as her full-time profession.
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Singer and actor Jacob Latimore has officially released his new single “WIN WIN,” building anticipation for his upcoming self-titled album scheduled to drop in just one week.
Latimore shared the news on Instagram with an enthusiastic caption: “Woah! 🎧 WIN WIN out now 🔊📈 💎JL💎 album•7 days away 😮💨🔥 u ready? pre-order link in bio.” The post features cover artwork for the track, showcasing Latimore in a stylized image that hints at the single’s confident vibe.
The new release marks an important milestone as Latimore prepares for his full album launch. Based on his previous posts, the self-titled album “JL” is set to release on May 2, with pre-orders currently available through a link in his Instagram bio.
This isn’t the first time Latimore has teased “WIN WIN.” Just days earlier, he shared several posts promoting the single, describing it as “Track #2” from the upcoming album. In one post, he wrote, “🔊WIN WIN🏅out now. My self-titled album 💎JL💎 dropping 5/2. Pre-order available now ✔️.”
The promotional campaign has been building steadily, with multiple posts showcasing different aspects of the song and upcoming album. His consistent messaging suggests “WIN WIN” is positioned as a key track that will help drive interest in the full project.
While Latimore has gained significant recognition for his acting work in recent years, this musical release represents an important return to his roots. According to his Wikipedia page, Latimore began his career as a singer, releasing his debut album “Connection” in 2016. His early singles included “Like ‘Em All” and “Heartbreak Heard Around the World.”
The 27-year-old Milwaukee native has successfully balanced dual careers in music and acting. His acting credits include roles in films like “Black Nativity,” “The Maze Runner,” and “Detroit.” He’s perhaps best known for his starring role as Emmett Washington in the Showtime drama series “The Chi.”
Latimore’s music has evolved over the years, blending R&B with elements of hip-hop. His previous releases, including his 2019 album “Connection 2,” have showcased his smooth vocals and contemporary production.
Beyond his music career, Latimore has been experiencing professional success in other areas. Recent Instagram posts show him attending the NAACP Image Awards, where he received a nomination. In a reflective post about the experience, he wrote, “I’m not where I was 💜 Thank you NAACP for the nomination. GRATEFUL🥂.”
He also recently participated in the #ResidualsVerseChallenge, showcasing his vocal abilities alongside mentions of R&B stars Chris Brown and Tank. Additionally, he appeared in a #ForTheFellas conversation with Kirk Franklin, David Banner, and Brian McIntosh, discussing personal growth and spirituality.
In one particularly revealing post about that conversation, Latimore shared insights about personal development: “Isolation is sometimes needed in order for you to grow internally the RIGHT way.” The post emphasized embracing singleness and prioritizing spiritual growth.
With the album release just a week away, fans can expect more promotional content from Latimore in the coming days. The self-titled nature of the album suggests this could be a particularly personal or defining project for the artist at this stage in his career.
The timing of this musical comeback aligns with his continued success in acting, potentially allowing him to leverage his visibility across multiple entertainment platforms.
As the countdown to May 2 continues, “WIN WIN” serves as both a standalone single and an appetizer for what’s to come on the complete “JL” album. For fans of Latimore’s music who have been waiting for new material, the wait is nearly over.
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