Will Varley In-Store Session At Rough Trade Berlin
Join the album launch live in a German record shop on June 12 with vinyl copies, signings!
Sakshi holds a bachelor’s degree in Science and a master’s in Bioinformatics from Panjab University, India. Her passion for writing engaging articles has led her to pursue a career in content writing since 2020. Sakshi has written in various niches, including health and wellness, fintech, blockchain, and lifestyle.
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UK singer-songwriter Will Varley is set to headline an exclusive in-store session at Rough Trade Berlin on Thursday, June 12, 2025, at 8 pm. Fans will get a first look at tracks from his upcoming album, “Machines Will Never Learn To Make Mistakes Like Me,” due out on May 30, 2025, and can snag limited-edition vinyl or CD copies directly at the event.
The Berlin Date & Tickets
In his Instagram announcement (https://www.instagram.com/p/DJ8zTRPo2rq/), Varley revealed that each ticket bundle comes with a physical copy of the new album on red, orange, or black splatter vinyl, or on CD. Attendees can pick up their albums at Rough Trade Berlin on the night and meet Varley in person for an autograph signing following the performance. Tickets and bundles are available now via @dicefm or the store’s website—link in bio.
Inside ‘machines Will Never Learn To Make Mistakes Like Me’
Varley’s seventh studio album emerges from a secluded cabin nestled between two tall trees overlooking the English Channel. “Somewhere on a dirt track, in a cabin between two tall trees overlooking the English Channel, singer-songwriter Will Varley is putting the finishing touches to his new record ‘Machines Will Never Learn To Make Mistakes Like Me,’” reads his official press release. The record, issued by MNRK Music Group/Folketown Recordings—home to The Lumineers, Mt. Joy and Gregory Alan Isakov—reveals an uplift in mood compared to Varley’s pandemic-era work. He conjures landscapes where salt-crusted pebbles crunch underfoot, snow pours through abandoned tour-bus roofs, and vast iron structures rise up from wild waves into a grey, endless sky.
From Open-mics To In-store Gigs
Varley has honed his craft over more than a decade, building a reputation for evocative storytelling that transports listeners off the stage. A flashback Instagram post from April saw him share, “Here we go! The album is out in just nine days time, and I can’t wait for you to hear it in full. To celebrate I’ll be playing a run of solo in-store and out-store shows around the release week” (https://www.instagram.com/p/DJ61YmOss-_/)—with Berlin among the most anticipated stops.
Before selling out venues across Europe and North America, Varley cut his teeth at lonely pub open-mic nights. As one Instagram snapshot recalls, “From playing at lonely pub open-mic nights to crazy golf with Billy Bragg in Deal, no one could argue that Will Varley hasn’t done the hard yards when it comes to the music industry” (https://www.instagram.com/p/DJ1ydjghd4s/). That grassroots hustle now feeds into polished in-store performances like the upcoming Berlin event.
Varley’s new songs continue his exploration of the human condition—melding intimate reflections with sweeping sonic backdrops. Early singles hint at narratives of resilience, connection, and the bittersweet moments that define everyday life. His decision to pair live music with immediate fan interactions—the signature signing session—underscores his commitment to community and hands-on support for independent record stores.
Fans who’ve followed Varley from his first self-released EPs to major-label debut will recognize his knack for vivid imagery and emotional honesty. This Berlin in-store session promises to showcase both the album’s standout tracks and the candid banter that makes Varley a favorite among folk and Americana audiences.
With the album release and Berlin performance on the horizon, Varley is poised to carry the momentum into a broader European tour later this year. But for now, June 12 will mark a special moment for listeners in the German capital: an up-close listening party, a chance to claim one of the eye-catching splatter-vinyl editions, and a personal handshake with one of the UK’s most compelling songwriting talents.
Whether you’ve been following Varley’s journey since those early open-mic nights or are just discovering his work, Rough Trade Berlin’s in-store event offers a rare chance to experience new music in an intimate setting—complete with the storytelling and camaraderie that have defined his career so far.
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