Eric Schwartz Announces Limited New Tour Dates
Eric Schwartz unveils fresh tour dates and invites fans to join his email list for alerts.
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Image: Instagram
Eric Schwartz, the Brooklyn-raised comedian-musician known for blending witty lyricism with guitar riffs, surprised fans this week by unveiling a batch of limited-edition tour dates. In an Instagram post shared on June 1, Schwartz challenged followers to demand stops in their hometowns—and to sign up for his email list so they’ll be the first to know when he books nearby shows.
New Tour Announcement
Schwartz captioned a neon-lit graphic, “New tour dates! If I’m not coming to your city, I expect to be cursed out in the comments. I’ll spend hours replying, bugging you to hit the link in my bio to join my email list so I can alert you when I do book something nearby.” Though he didn’t list every city by name, the accompanying image teases a coast-to-coast run that includes early stops in New York City, Los Angeles, Chicago and Austin. On his official website, fans can already click through to join the mailing list, which promises first dibs on ticket pre-sales.
Making It Exclusive
Schwartz has positioned this leg of his tour as “super exclusive and limited edition,” banking on scarcity to drive excitement. His Instagram tease continues: “If only a small fraction of you do it, that just means my shows will be super exclusive and limited edition. Or maybe you’ll follow through and I’ll be touring arenas in no time…? Up to you, but I’m gonna rock hard either way.” The comedian’s play-themed approach—mixing self-deprecation with a gamified call to action—spurred more than 2,000 comments within 24 hours.
Behind The Music And Comedy
Since breaking onto the scene in 2013 with viral videos like “First World Problems” and “Milk Steak,” Schwartz has toured internationally, headlined comedy clubs and released three albums blending folk-rock with offbeat humor. His 2021 EP, Human Music, landed him spots at SXSW and the Edinburgh Fringe Festival. Fans often cite his knack for transforming mundane frustrations into catchy, meme-worthy choruses.
How Fans Can Respond
According to Schwartz’s post, fans in cities not yet listed should “curse me out in the comments” and watch for reply notifications. He personally monitors the thread, sending direct messages to remind people to “hit the link in my bio.” Those who sign up receive a welcome email and occasional “behind-the-scenes” updates, plus an early window to secure tickets before public sale.
Industry insiders say Schwartz’s strategy reflects a wider trend among mid-tier performers who rely on email marketing rather than broad digital ads. By leveraging a smaller, highly engaged subscriber base, artists can boost open-rates and maintain a closer rapport with core supporters. Schwartz’s open rate has averaged above 40% in recent months—well above the 20-25% industry norm.
What’s Next For Schwartz
While he’s indicated this run will focus on intimate theaters and clubs, Schwartz hasn’t ruled out a larger arena tour. “Maybe you’ll follow through and I’ll be touring arenas in no time…?” he teased. His last sold-out show at New York’s Gramercy Theatre in 2022 suggests demand is ripe for bigger venues. Fans eagerly logging into the mailing list may tip the balance toward a stadium-level rollout in 2024.
For now, curious ticket-hunters should keep an eye on Schwartz’s Instagram stories and official mailing alerts. Whether you want a front-row seat for his guitar-driven punchlines or just hope to heckle him into your town, this campaign shows that fan engagement can be as entertaining as the performance itself. Either way, Eric Schwartz is ready to rock—and he’s counting on you to let him know where.
Whether you’re a longtime fan or a newcomer intrigued by his mix of comedy and songcraft, now’s the time to get on his email list. After all, these shows could vanish fast—and if you don’t speak up, you might end up cursing in the comments too.
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