Soulja Boy’s SODMG Drops ‘MIDNIGHT’ Album Online

Project Overview

Soulja Boy’s label SODMG has just released its latest project, MIDNIGHT, which is now available to stream and download. Tagged “ONLINE NOW!” on the official post, the 10-track hyperpop collection blends high-octane beats with underground flair. Fans have already spotted the signature SODMG energy, complete with tight production credits and a fresh visual direction.

Collaborators Lineup

Executive produced by Litty Vuitton, MIDNIGHT spotlights two featured artists: rising rapper Nasaan and label head Soulja Boy himself. The project’s tracklist and dedications were also overseen by Litty Vuitton, who ensured that each song flows into the next. On the production side, credits go to Good Job First, RhondoFromJersey, ProdByKhari, and 1.Blackjack. Engineering duties were handled by MixedByODM and LXMeIn4Prez, giving the album its polished yet raw sound.

Behind The Scenes

Much of the album’s imagery was shot by MarkoVisuals_, with cover art edits likewise handled by the same creative. The neon-lit visuals perfectly complement the hyperpop aesthetic, leaning into vibrant colors and dynamic typography. In the caption, the team encourages listeners with one final question: “DID YOU JIG TODAY?”—a playful nod to SODMG’s party-starting reputation.

Visual & Cover Art

The cover art presents a moody, moiré effect overlaid on a midnight-blue gradient. Elements of neon pink and silver text highlight the album name, MIDNIGHT, and the SODMG logo. MarkoVisuals_ designed the layout and applied finishing touches, while Litty Vuitton curated the tracklist in the artwork. Together, they created a striking package that stands out on streaming platforms and social feeds alike.

Litty Vuitton’s Role

Beyond executive duties, Litty Vuitton played a hands-on part in shaping MIDNIGHT’s presentation. From selecting which features would appear to arranging the visual sequence, the producer-coordinator has become integral to SODMG’s new wave of releases. The hashtag #littyvuitton has already begun trending on social media, as fans applaud the cohesive vision behind the project.

Hyperpop Meets Underground

MIDNIGHT leans heavily into the hyperpop tag, but it never loses its underground roots. Tracks range from rapid-fire verses to melodic refrains, each backed by electronic distortions and punchy drum patterns. It’s a bold move for a label best known for chart-topping singles, showcasing versatility and a willingness to explore subgenre boundaries.

Related Ventures: Sodmg Brand

While the music is front and center, SODMG’s footprint extends beyond studios. Earlier this year, Soulja Boy announced the launch of the SODMG skateboard line on Instagram, inviting fans to “ride with us” at BoardPusher.com. That collaboration reflects the label’s broader strategy: merging music, fashion, and street culture under one umbrella.

Streaming & Engagement

Listeners can stream MIDNIGHT on all major platforms, including Spotify, Apple Music, and YouTube Music. On Instagram, the official SODMG handle shared three behind-the-scenes shots of the cover art shoot. Commenters are already praising the sound design and vocal collaborations. Engagement metrics will reveal just how deep SODMG’s latest release resonates with both longtime supporters and new audiences.

Soulja Boy’s bold step into hyperpop territory with MIDNIGHT highlights SODMG’s ongoing evolution. With a strong production team, eye-catching art, and strategic cross-brand moves, the label continues to set its own pace in an ever-shifting musical landscape. Fans just have one question to answer as they press play: did they jig today?

Trivia

In 2021, Soulja Boy announced plans for a reality show, aiming to give fans a closer look at his life and career.

Reporter

Reshmi Das

 

Reshmi Das has over four years of experience as a content writer, covering parenting and films. She writes for Hollywoodjunction and Momjunction. Her interest in journaling and writing made this biotechnology postgraduate to take up content as her full-time profession.

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