OK Go Unveils ‘And The Adjacent Possible’ After Decade

Creative Sparks In La Studio

More than ten years after their last full-length, indie icons OK Go have dropped And The Adjacent Possible. Frontman Damian Kulash met us in their Los Angeles rehearsal space to unpack how the band reignited its spark. In a recent Instagram post, OK Go shared a behind-the-scenes snap from that very session (see https://www.instagram.com/p/DJ-QRU7zNLk/), capturing Kulash sketching melodies on a whiteboard while his bandmates dialed in guitars.

Kulash, who co-founded OK Go in Chicago in 1998, says time away was crucial. “We needed space to explore without expectation,” he explains, referencing the gap since 2010’s Of the Blue Colour of the Sky. “Our new songs feel like a conversation we’ve been avoiding—and now, it’s fired up.” He credits LA’s laid-back energy for helping the group shake free of old routines.

Vinyl Floor Tiles And Textures

One new track stands out for its unusual production: Kulash and producer Dave Fridmann sculpted percussion by tapping vinyl floor tiles. “We were looking for grit,” he says. “That rhythmic click became our heartbeat.” On a recent vinyl-focused podcast (Ep496 w Damian of @okgo), Kulash dove deeper into his love of analog sound, confessing that he still hunts rare records and once built a makeshift percussion kit from apartment odds and ends. This DIY ethos threads through the album’s layered arrangements.

From Viral Hits To New Horizons

OK Go first skyrocketed to fame with 2006’s treadmill-dance video for “Here It Goes Again,” earning a Grammy nod and three VMAs. That clip remains a touchstone for creative music videos—an identity the band embraces today. On Instagram, Kulash co-director credits continue (see post from @dufslam, @damiankulash and @miguelvespada on Directors Library), underscoring OK Go’s DIY filmmaking roots.

“We don’t just make songs, we build worlds,” Kulash says. And The Adjacent Possible brims with those worlds: quirky synth lines intersect with punchy guitars and Kulash’s witty lyrics, like on the track “Thi Is Your Syrup,” which pokes fun at tech culture.

Fueling The Next Adventure

Ahead of the album launch, OK Go hit the road. An Instagram shout-out read, “See you tonight, San Diego. @okgo,” as the band kicked off their North American tour. Fans can expect inventive stage setups and immersive visuals—hallmarks since their early viral days.

Kulash, a USC alum who originally studied economics and film, still balances curiosity with craft. “We ask: how can this sound be fresher? How can this video surprise someone?” he asks. With And The Adjacent Possible out now, OK Go prove that a decade away doesn’t dim their inventive glow.

Expect new chapters, new beats and more of that signature OK Go ingenuity as they push indie rock into uncharted territory.

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Pratibha

 

Pratibha holds a master's degree in English from Madras University. A bookworm from a young age, she devours books and digital humanities to nourish her writing projects. Pratibha began her writing career in 2018 and has experience writing formal, informal, and technical content.

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