Yvette Nicole Brown Praises Mayor Bass to Revive LA Production
Actress applauds leader’s plan to boost entertainment restore on-set jobs in Hollywood now
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Yvette Nicole Brown has thrown her support behind Los Angeles Mayor Karen Bass’s latest initiative to strengthen the city’s entertainment industry. The Community alum took to Instagram to celebrate a plan designed to bring film and television production jobs back to Hollywood — and the response from industry members was immediate.
Mayor Bass’s Industry Blueprint
In early June, Mayor Karen Bass unveiled a multilevel strategy to attract productions back to Los Angeles, focusing on streamlined permitting, expanded studio space, and targeted incentives. Her office has promised to reduce red tape for location shoots, open underused municipal buildings as soundstages, and offer grants to independent producers. According to the Los Angeles Times, part of the proposal includes a $20 million fund to offset rising production costs for small- and mid-budget projects.
Bass, the first woman and second Black mayor in the city’s history, underscored that entertainment is woven into L.A.’s identity. “Our goal is clear: keep jobs here, grow opportunity for crew members, artists and technicians, and ensure that the heartbeat of Hollywood remains front and center in Los Angeles,” she said during a press briefing.
Brown’s Instagram Declaration
On June 10, Yvette Nicole Brown shared an image of herself standing alongside Mayor Bass, both smiles bright under studio lights. Brown’s caption read:
“This is MY Mayor! 🙌🏾❤️ Thank you Madam @mayorofla #KarenBass for putting the needs of industry members first! We CAN bring entertainment production jobs back to LA — where they belong — and this is a beautiful start! #HurrayForHollywood!”
The post quickly gathered thousands of likes, with industry professionals and fans chiming in. Brown, who hosts the popular podcast “Yvette’s Brown Bag,” has become a vocal advocate for creative communities in Los Angeles. Her shout-out highlights how Bass’s approach aims to involve everyone from camera operators to costumers.
Why It Matters For La
Los Angeles lost ground over the past decade as studios and streaming services chased state tax credits offered by rival locations in Georgia, New Mexico and Canada. As of 2022, California’s share of the U.S. production market had dipped below 40%, down from nearly 60% in 2010, according to FilmL.A.
By cutting fees and fast-tracking permits, Bass hopes to regain market share and bring economic benefits back to neighborhoods that rely on on-location shoots. Beyond direct paychecks for crew and cast, production spending supports local hospitality, catering, transportation and construction services. The Mayor’s office projects that each $1 million invested in local filming can generate up to $2 million in broader economic activity.
Industry leaders have praised the move. The Alliance of Motion Picture and Television Producers issued a statement calling the mayor’s plan “a significant step toward leveling the playing field and ensuring that Los Angeles remains the global epicenter of entertainment.”
Brown’s public endorsement underscores how artists and policymakers can collaborate to address job displacement in the creative sector. Her rallying cry, “We CAN bring entertainment production jobs back to LA,” taps into a broader conversation about maintaining the city’s cultural and economic vitality.
As Hollywood prepares for major fall lineups and streaming releases, the timing of Bass’s announcement — and Brown’s seal of approval — could help tip the scales in favor of productions choosing Los Angeles over competing regions.
With grants rolling out this summer and permits set to process in half the normal time, local crews and studio executives will be watching closely. If successful, the initiative may mark the first of many steps in reaffirming Los Angeles’s status as the world’s entertainment capital.
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