Innovative In-Camera Effects In Heart Eyes
Behind the scenes of 'Doomed Lovers' using real ribbon for blood effects in Heart Eyes!!!!

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In a film era driven by computer-generated imagery, it’s refreshing when filmmakers take a hands‐on approach. Director Josh Ruben recently shared an inside look at one of the most challenging sequences he helmed on the film Heart Eyes. The sequence, aptly titled “Doomed Lovers,” showcases an innovative in-camera blood effect achieved entirely with physical materials. Now streaming on Netflix, Heart Eyes offers audiences an unusual blend of romance and horror accentuated by practical effects that hark back to classic filmmaking techniques.
Behind The Vision
As detailed in the on-set commentary, the creation of the “Doomed Lovers” sequence was an intensive collaboration among multiple departments. Instead of opting for a digital solution, the production team chose to achieve the blood splatter effect in-camera. This meant using real ribbon – crafted specially to simulate a visceral, realistic blood flow. The method involved selecting a fabric with the ideal weight and movement, a decision that would set the tone for the entire scene.
Key members of the production crew were instrumental in this process. Visual effects expert Jai N. Drawatson, along with her team, meticulously modified the actors’ costumes by cutting nearly invisible holes to allow the ribbon to cascade through. Meanwhile, the special effects department rigged a system of tubes and air canisters engineered to trigger the coiled ribbon at precisely the right moment. The result was a striking, forceful splatter that felt both raw and genuine, as opposed to the flat appearance sometimes associated with digital effects.
Collaborative Ingenuity
Beyond the technical wizardry, the scene was further enhanced by a series of carefully choreographed elements. The production design was elevated by the creative input of Robba Vin Design, who introduced moving constructed set pieces and a reflective floor that added a layer of visual complexity. A “sea of blood” effect was completed with a series of hair and makeup changes coordinated by the talented team at MX Stef Knight, ensuring that every frame of the sequence was consistent and impactful.
Lighting also played a crucial role. Tammy Williams from New Zealand provided intricate in-camera lighting cues that not only accentuated the dramatic effect of the blood splatter but also imbued the sequence with a moody, atmospheric quality. This careful interplay of lighting, practical effects, and dynamic set design transformed what may have seemed like a straightforward shot into a true labor of creative passion.
A Nod To Traditional Filmmaking
What makes this behind-the-scenes insight so compelling is the commitment to traditional filmmaking techniques in an age dominated by digital wizardry. Director Josh Ruben, known for his dynamic storytelling and thoughtful approach to aesthetics, emphasized that the process was one of the most fun experiences he had while working on Heart Eyes. The decision to use real materials rather than resorting to computer graphics not only lent authenticity to the scene but also highlighted the synergy among the various departments.
In an era when practical effects are often overshadowed by digital enhancements, the success of “Doomed Lovers” serves as a reminder of the craft’s enduring legacy. It is a tribute to the ingenuity of film professionals who push the boundaries of what’s possible with everyday materials. The New Zealand crew, in particular, showcased their talent and dedication, ensuring that every detail—from the cascade of ribbon to the subtle in-camera cues—resonated with realism.
Streaming And The Future Of Practical Effects
With Heart Eyes now available for streaming on Netflix, audiences have an opportunity to witness these groundbreaking effects firsthand. The film, which blends elements of horror and romance, invites viewers into a world where passion is palpable and danger lurks in every shadow. The sequence not only stands out for its technical brilliance but also symbolizes a larger trend in film production, where directors and crews are increasingly revisiting practical effects to bring a tangible, human quality to their stories.
Director Josh Ruben, whose illustrious career is well documented in public sources, adds another layer of interest to the project. His background—as noted on standard film reference sites—reflects a strong commitment to storytelling that intertwines innovation with tradition. Along with his celebrated work on Heart Eyes, Ruben’s previous projects have often blended humor, meticulous craft, and a deep respect for classic filmmaking techniques.
The detailed account of the “Doomed Lovers” sequence provides an invaluable window into the complexities behind the camera. Every element—from the meticulously planned costume alterations to the precisely timed air-triggered ribbon—underlines the dedication involved in what might otherwise have been a routine scene. The blend of practical effects with modern filmmaking sensibilities not only heightens the sense of authenticity but also rekindles an appreciation for the artistry in film production.
As the film continues to generate conversation among cinephiles and tech enthusiasts alike, it is clear that Heart Eyes is more than just a title on Netflix. It’s a vibrant tapestry of creative collaboration that reaffirms the importance of practical effects in modern cinema—a trend that may very well shape the future of film storytelling.
This detailed showcase of on-set ingenuity reminds film enthusiasts that true cinematic magic is born through hands-on creativity and relentless attention to detail. With its innovative approach to challenging sequences like “Doomed Lovers,” Heart Eyes captures both the heart and the imagination of its audience.

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