Jacob Latimore Drops ‘WIN WIN’ Ahead Of Album Launch
The multi-talented artist teases May 2 album launch with a new track.

Image: Instagram
Jacob Latimore has officially released his new single ‘WIN WIN,’ as announced through his Instagram on Friday. The track serves as the latest offering from the multi-talented performer ahead of his upcoming self-titled album ‘JL,’ which is set to drop on May 2. In the Instagram post, Latimore shared a brief audio clip of the upbeat track accompanied by visuals of himself. The post caption reads, ‘🎧 ..WIN WIN out now! 🎸🚀🧨 💎JL💎 May 2 • link in bio @shotbythecarters,’ indicating that the music video or promotional content was shot by photography duo The Carters.
Album Rollout In Full Swing
This release appears to be part of a strategic rollout for Latimore’s new project. In recent days, the artist has been actively promoting the single and upcoming album across his social media platforms. Just days before, he shared another post stating, ‘Stream WIN WIN 🏅 album May 2 🔥 pre-order 💎JL💎 now! link in bio,’ confirming that his album is already available for pre-order.
Musical Evolution
For Latimore, this musical release represents another chapter in his multifaceted career. According to his Wikipedia page, the 29-year-old Milwaukee native first gained recognition as a child performer, releasing his debut single ‘Best Friend’ back in 2005 at just nine years old While many fans may recognize Latimore from his acting work in projects like ‘The Chi,’ ‘House Party’ remake, and ‘Texas Chainsaw Massacre,’ music has remained a consistent part of his artistic expression. His previous musical projects include the albums ‘Connection’ (2016) and ‘C3’ (2019).
Personal Growth Journey
Beyond the music, Latimore has been opening up about his personal growth journey in recent months. In a YouTube series called ‘#ForTheFellas’ featuring conversations with Kirk Franklin, David Banner, and Brian McIntosh, he discussed the importance of personal development.
‘Isolation is sometimes needed in order for you to grow internally the RIGHT way,’ reads a caption from one of his posts promoting the series. The post continues, ‘Jacob Latimore reminds us it’s okay to embrace singleness and prioritize time with God. 🙌🏾 Embracing your SELF era and becoming the best version of you will attract the right love. It starts within. ❤️’
This introspective side of Latimore aligns with his recent professional accomplishments, including a nomination for an NAACP Image Award. In a post celebrating this recognition, he reflected, ‘I’m not where I was 💜 Thank you NAACP for the nomination. GRATEFUL🥂’
What To Expect From ‘JL’
While specific details about the album’s tracklist and collaborations remain under wraps, ‘WIN WIN’ appears to set a confident, upbeat tone for the project. Fans can pre-order the album now through links in his Instagram bio, with the full project set to arrive on May 2. Given Latimore’s track record of blending R&B with elements of pop and hip-hop, listeners can likely expect a diverse sound that showcases his vocal abilities while potentially reflecting the personal growth he’s been discussing in his interviews.
With his dual career as both an actor and musician continuing to evolve, this self-titled album may represent Latimore’s most personal artistic statement to date, arriving at a time when he appears to be embracing new levels of both professional success and personal development.

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