Viva La Puteria Returns for JC’s Birthday Bash at 3Friends Lounge
Top DJs reunite to ignite an eager revival series with pulsing rhythms and nonstop beats!!
Poulami is an associate editor. She did her MA in English from Miranda House, University of Delhi and has qualified UGC-NET. She also holds a PG diploma in Editing and Publishing from Jadavpur University. Her journey as a content writer began in 2017 and since then, Poulami has garnered diverse interests along the way.
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Party Revival At 3friends Lounge
When a cryptic post hit Instagram this week, partygoers knew something big was coming. The announcement reads: “WARNING . . . Parte 2 . . . Jc birthday bash . VIVA LA PUTERIA VUELVE DESPUES DE UN BREAK . . . @3friendslounge . . . No ay promotor ay love ✅✅✅✅✅.” Translation: “Viva La Puteria returns after a break for JC’s birthday bash at 3Friends Lounge—no promoter needed, just love.” This Saturday night, the cult favorite series is back in action at the East Harlem hotspot, promising nostalgic vibes and fresh surprises for DJs and fans alike.
Celebrity Lineup And The Heavy Hitters
The guest list reads like a who’s who of New York’s underground circuit. Expect beats from ImDJPlayboy, ImDJPereira, DJ Lamelma, ImJuanelo, George DJs, DeeJaa Solo and ImDJLifestyle. Headliner DJ Pereira (@imdjpereira) has rapidly become one of the scene’s most sought-after spinsmiths. His signature blend of reggaeton, Afrobeat and Latin trap has drawn packed crowds from Brooklyn warehouse raves to Manhattan lounges.
Snapshots from the Instagram feed show a packed dance floor under neon strobes, as DJs command the booth with vinyl and digital decks. The energy is palpable: party hats, confetti canons and glow sticks hint at an immersive birthday celebration that doubles as a label-free house party.
No Promoter, Just Love
A standout line in the caption reads, “No ay promotor ay love.” Organizers say the series has always thrived on word-of-mouth and community connections rather than big-budget marketing. “This is for the people who know—we don’t need billboards,” one insider tells us. It’s a reminder that some of the city’s most beloved events are born from friendship, shared Spotify playlists and late-night brainstorming sessions.
Dj Pereira’s Recent Reign
DJ Pereira’s calendar has been packed all summer. Just days before this announcement, the Heavy Hitters DJs collective tapped him for a Memorial Day Weekend takeover at DRON lounge uptown. In an Instagram Story, he teased: “TONIGHT UPTOWN NYC! We touch down @DRON! MDW starts today! #TheHeavyHitterDJs #BransonCognac.” That set sold out in hours and paved the way for this birthday edition of Viva La Puteria.
He’s also known for surprise pop-up jams—his debut at DiveBar BK last month brought out fellow tastemakers and sports figures who live for spontaneous dance breaks. Now, he and six other selectors are dialing up the anticipation for JC’s party, melding birthday celebrations with a revival of a beloved brand.
Looking Ahead
Viva La Puteria’s comeback proves that NYC’s nightlife pulse remains strong, even as many venues face new regulations and rising costs. By tapping into the city’s multi-cultural DNA and leaning on trusted names, the JC birthday bash might just set the bar for downtown events this summer.
As the doors open at 10 PM, expect lines down the block, signature cocktails and a soundtrack that spans Latin underground, hip-hop edits and club-ready anthems. The only rules? Show up early, dance late and bring your own love—no ticketed promoter required.
Whether you’re a die-hard fan of the series or a newcomer ready to dive into New York’s next big house party, Viva La Puteria’s return is primed to be an unmissable night.
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