Uhm Jung-hwa Launches 엄메이징 슈퍼마켓 Grocery Venture

On June 1, longtime pop icon Uhm Jung-hwa officially opens 엄메이징 슈퍼마켓, a family-run shop showcasing Korea’s finest factories and ingredients. Partnering with her younger brother and older sister, the celebrated singer-actress aims to bring consumers “honest, healthy products infused with my own taste,” as she wrote in a recent Instagram caption.

New Grocery Line Aims To Spotlight Korean Craftsmanship

In an Instagram post (DJ8qGL8vq5O), Uhm shared images of herself holding neatly packaged goods and standing in front of artisanal products. She wrote, “이번에 동생, 언니와 함께 ‘엄메이징 슈퍼마켓’을 시작했어요.” (“I’m starting ‘엄메이징 슈퍼마켓’ together with my younger brother and older sister.”) Her goal? To seek out Korea’s top factories—known for advanced technology and meticulous care—and turn their output into everyday items that blend quality with her personal style.

First Offering: Geisha Coffee Tea Bag

The supermarket’s inaugural product is the **‘Geisha coffee teabag’**. As Uhm explained, “촬영장 근처엔 커피 한 잔 마실 데도 없을 때가 많거든요. 그래서 언제 어디서든 편하게 마실 수 있으면서도, 티백으론 낼 수 없다고 생각했던 깊은 향과 맛을 담아 냈어요.” (“On location, there’s often nowhere to grab a cup of coffee. So we created a teabag that you can enjoy anywhere, while capturing the deep aroma and taste you wouldn’t expect from a teabag.”)

Artistic Collaboration With Gansong Art Museum

To add a cultural flourish, the packaging features artwork licensed from Korea’s Gansong Art Museum. Uhm noted, “이번 제품엔 간송미술관과 함께한 우리나라의 아름다운 작품도 담을 수 있었어요.” (“For this product, we were able to include beautiful Korean artwork in collaboration with the Gansong Art Museum.”) Each box pairs the signature deep-roast profile with a glimpse of traditional painting, aiming to deliver a sensory and visual experience in every cup.

Iconic Career Fuels Brand’s Authenticity

Uhm Jung-hwa’s more than 30-year career has cemented her status as a trendsetter. Debuting in 1990 as a member of the girl group Asiana, she soon launched a solo career that yielded platinum-selling albums and hit films. Her fashion-forward persona earned her nicknames like “Korean Madonna,” and she’s continued to reinvent herself through acting, music, and now entrepreneurship.

Fans have followed her stylistic evolution for decades. This latest chapter leverages her influence to highlight sustainable manufacturing and homegrown talent. It’s a move that blends Uhm’s longstanding attention to detail with a growing consumer appetite for traceable, high-quality goods.

Together with her brother and sister, Uhm hopes 엄메이징 슈퍼마켓 becomes synonymous with warmth and trust. In her words, “한 잔의 커피에서 향과 맛은 물론, 작은 여운까지 전해졌으면 좋겠어요.” (“I hope that a cup of coffee delivers not only aroma and taste but also a small lingering impression.”) And she concludes, “6월 1일, 엄메이징 슈퍼마켓이 시작됩니다. 따뜻하고, 믿을 수 있는 슈퍼마켓. 그게 제가 꿈꾸는 ‘엄메이징’이에요.” (“On June 1, 엄메이징 슈퍼마켓 begins. A warm and trustworthy supermarket—that’s the ‘엄메이징’ I dream of.”)

With its safe launch date set and the Geisha coffee teabag ready for preorder, consumers can look forward to a succession of thoughtfully curated products that reflect Uhm Jung-hwa’s blend of creativity and reliability. Whether you’re a longtime fan or someone seeking premium Korean-made staples, the new store promises an immersive, sensory journey from shelf to cup.

Reporter

Sakshi

 

Sakshi holds a bachelor’s degree in Science and a master’s in Bioinformatics from Panjab University, India. Her passion for writing engaging articles has led her to pursue a career in content writing since 2020. Sakshi has written in various niches, including health and wellness, fintech, blockchain, and lifestyle.

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