Rob McElhenney Teams With Variety For Striking Fashion Spread
Wrexham owner Rob McElhenney exudes serendipity in a sleek new fashion story for Variety.

Image: Instagram
From Sunny To Style
Rob McElhenney is best known for co-creating and starring in the long-running comedy It’s Always Sunny in Philadelphia, but in a fresh career pivot he just landed center stage in a high-gloss fashion editorial for Variety. On his Instagram feed, the actor shared a spotlight quote—”Every once in a while, people who are supposed to be together wind up together.”—underscoring the serendipity that brought him together with the Franklin Avenue creative team.
Behind The Lens
The series of images was shot by acclaimed portrait photographer Nino Muñoz, whose crisp, cinematic style highlights McElhenney’s effortless presence. For this story, styling duties fell to Ilaria Urbinati, who curated a mix of tailored suits and relaxed separates that let McElhenney shift seamlessly between polished and approachable. Grooming was handled by Abby Roll and April Schuller, while makeup artist Kara Yoshimoto-Bua gave the actor a clean, matte finish that reads equally well on print and screen.
In the Instagram caption, McElhenney thanked Variety, Franklin Avenue and “the incredible team of creatives behind this story,” signaling that this was more than a standard celebrity shoot. It’s a deliberate branding move for an actor now balancing multiple roles—as a showrunner on Apple TV Plus’s Mythic Quest and co-owner of Welsh football club Wrexham AFC.
Next Chapters
Late last year, McElhenney teased fans with the official trailer for Welcome to Wrexham Season 4, writing on Instagram, “There are no words to describe this. Luckily, we made a show about it. Watch the official trailer now, catch up on Hulu, and tune into Welcome to Wrexham May 15 on FX.” The upcoming season follows the club’s community-driven rise and cements McElhenney’s profile as both an entertainer and an entrepreneur.
His pivot into fashion comes at a moment when celebrities are leveraging high-end editorials to highlight multifaceted identities. McElhenney’s Variety spread underscores his journey from sitcom breakout to global content creator and sports co-owner—roles that demand both collaboration and creative vision. The quote he spotlighted speaks to that ethos: relationships formed by chance can become the cornerstone of meaningful partnerships.
Though McElhenney continues to find new arenas—digital comedy, documentary-style sports series, live-action gaming sitcoms—this mark in Variety’s pages feels like a personal statement. By crediting the collective behind the images, he points to the value of teamwork, a theme that echoes both in the barroom antics of his Philadelphia crew and in the locker-room camaraderie at Wrexham’s Racecourse Ground.
Rob McElhenney’s next move may be unpredictable—he might announce another season of Mythic Quest or drop a surprise collaboration with a fashion house—yet this latest editorial makes clear that wherever he lands, he knows how to assemble the right team and turn the spotlight into opportunity.
Rob McElhenney is living proof that, indeed, “every once in a while, people who are supposed to be together wind up together,” whether that’s an actor and a magazine or a football club and its unlikely Hollywood benefactors.

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