Ona Mafalda Unveils ‘Nuevas Normas’ at El Corte Inglés
Spanish singer surprises fans with a pop-up at Madrid store to reveal a new streetwear line
Ratika holds a master's degree in commerce and a post-graduate diploma in communication and journalism from Mumbai University. She has 6 years of experience writing in various fields, such as finance, education, and lifestyle.
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Image: Instagram
Launch Night At El Corte Inglés
Ona Mafalda turned heads last night at the Gran Vía branch of El Corte Inglés in Madrid, where she officially launched her much-anticipated streetwear capsule titled “Nuevas Normas.” The Spanish singer arrived shortly after sunset, greeting a crowd of media, influencers and style insiders. Her Instagram announcement set the tone: Instagram Post: https://www.instagram.com/p/DJ6wxEhNvE6/
Nuevas Normas Takes Center Stage
On her @onamafalda account, she shared the post captioned “Nuevas normas 🚨 Ayer noche con New @elcorteingles,” which translates to “New rules 🚨 Last night with New El Corte Inglés.” Photographs from the event highlight bold neon signage spelling out “Nuevas Normas,” oversized hoodies featuring angular cutouts, and model-styled mannequins posed against glossy black backdrops. The collection emphasizes monochrome palettes punctuated by fluorescent orange accents—a nod to urban safety markings and the idea of redefining everyday style rules.
Inside The Capsule
The line comprises seven pieces, including boxy zip-up jackets, cargo pants with detachable pockets and graphic tees stamped with rule-breaking slogans. Prices range from €45 for T-shirts to €180 for limited-edition outerwear. Ona Mafalda, who co-designed each piece, told reporters she wanted to merge her music’s energy with wearable art. “These are clothes you live in, move in and make statements with,” she said during a brief in-store talk.
From Music To Fashion: A Creative Trajectory
Before branching into fashion, Ona built her profile in the indie pop scene. Last month, she was named a Spotify EQUAL ambassador, part of a global initiative spotlighting women artists. In early May, she posted: Instagram Post: https://www.instagram.com/p/DJWK3wBiYeV/
Caption: “Empezar fuerte mayo es: hacerlo con @onamafalda como embajadora #SpotifyEQUAL” (“Starting May strong is doing it with Ona Mafalda as ambassador #SpotifyEQUAL”). That role has amplified her reach from Spain to international playlists.
Soundtrack Of A Launch
Her fashion reveal coincides with the rollout of her latest single, “KUIDAO,” featuring collaborator Merina Gris. The track, released April 3, has already amassed over half a million streams, according to industry trackers. At the event, “KUIDAO” pulsed through the store’s speakers as dancers displayed select outfits, reinforcing the synergy between her music and design ethos.
Fan Buzz And Social Reach
Within hours, #NuevasNormas and #OnaMafalda trended on Spanish social platforms. Attendees praised the collection’s versatility on TikTok, sharing try-on hauls and styling tips. A street-style video of the capsule’s neon hoodie garnered over 100,000 views, signaling strong demand ahead of the wider release.
Whether you’re a devoted fan or a fashion-forward shopper, Ona Mafalda’s collaboration with El Corte Inglés offers a fresh perspective on how music and apparel can intersect. The collection drops today in select Madrid stores and online at elcorteingles.es, inviting everyone to embrace the “new rules” of self-expression.
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