Olivia Culpo Celebrates Bulgari’s New San Francisco Store Opening
Former Miss Universe graces luxury jeweler's Bay Area debut with elegant multi-photo showcase

Image: Instagram
Olivia Culpo, former Miss Universe and established fashion influencer, recently took to Instagram to celebrate the opening of Italian luxury jeweler Bulgari’s newest boutique in San Francisco. The model shared a carousel of elegant photos showcasing the high-end store, captioning her post, “The newest Bay Area staple 💎 @bvlgari #Bvlgari #BvlgariStore #SanFrancisco.”
Inside Bulgari’s San Francisco Flagship
The Instagram carousel features eight striking images of Culpo exploring the luxurious new Bulgari location. In the photos, she can be seen wearing an elegant outfit while touring the opulent space, which showcases Bulgari’s signature aesthetic of Italian elegance and bold design elements. The store appears to feature the brand’s characteristic display cases housing their iconic jewelry collections, watches, and accessories.
The images reveal a meticulously designed retail space that embodies Bulgari’s reputation for luxury, with what appears to be marble finishes, dramatic lighting, and the brand’s distinctive serpent motif incorporated throughout the décor. Culpo is captured admiring various jewelry pieces and exploring the carefully curated displays within the sophisticated environment.
Bulgari Expands Its West Coast Presence
This new San Francisco location represents an important expansion for the LVMH-owned Italian luxury brand on the West Coast. Bulgari, known for its bold Italian designs and colorful gemstones, continues to strengthen its retail footprint in key luxury markets across the United States.
The opening of this store in San Francisco aligns with the city’s status as a high-end retail destination and tech industry hub, where affluent consumers are drawn to premium luxury goods and experiences. By establishing this “Bay Area staple,” as Culpo describes it, Bulgari positions itself strategically in one of America’s wealthiest regions.
Olivia Culpo: Fashion Icon And Luxury Ambassador
Olivia Culpo’s presence at the opening underscores her continued influence in the fashion and luxury sectors. Since winning Miss Universe in 2012, Culpo has established herself as a model, influencer, and entrepreneur with significant reach in the fashion industry.
Culpo represented the United States at the Miss Universe pageant after winning Miss USA in 2012. After her pageant career, she successfully transitioned into modeling, acting, and social media influence, becoming a recognizable face for numerous luxury and fashion brands.
Her association with Bulgari for this store opening continues her pattern of aligning with prestigious luxury brands. With over 5 million Instagram followers, Culpo’s endorsement provides valuable visibility for Bulgari’s newest retail venture.
A Season Of Change For Culpo
This appearance comes during what appears to be a significant period in Culpo’s personal life. Recent posts on her Instagram show she’s expecting her first child with NFL star Christian McCaffrey. In a heartfelt post from earlier this year, she shared a touching tribute to McCaffrey when his high school jersey was retired, writing about his dedication and work ethic.
Just last month, Culpo posted photos reflecting on her wedding venue visit with McCaffrey, noting it had been exactly one year since they first visited the location together. Her social media has also featured pregnancy outfit updates and glimpses into this new chapter of her life.
Bulgari’s Legacy Of Luxury
Founded in Rome in 1884, Bulgari has long been synonymous with Italian craftsmanship and bold, distinctive designs. The brand is particularly renowned for its colorful gemstone combinations, signature Serpenti collection, and B.zero1 jewelry line. Now owned by luxury conglomerate LVMH, Bulgari continues to expand its global presence in key luxury markets.
The San Francisco store joins Bulgari’s network of boutiques in major cities worldwide, offering the brand’s full range of jewelry, watches, accessories, and fragrances to Bay Area luxury consumers.
Conclusion
As Bulgari establishes its newest “staple” in the San Francisco luxury retail landscape, Olivia Culpo’s endorsement adds star power to the launch. For the brand, this opening represents an important step in strengthening its West Coast presence, while for San Francisco, it adds another prestigious name to its high-end shopping destinations.
With her characteristic elegance and significant social media following, Culpo continues to leverage her influence in the luxury sector while navigating a personally meaningful time in her life. The partnership between the expectant mother and the iconic jewelry house creates a mutually beneficial relationship that introduces Bulgari’s Italian luxury to a broader audience in the Bay Area.

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