Michelle Daniel’s 21-Day Film Challenge Goes Self-Paced
Access Michelle Daniel’s proven 21-Day Film Challenge on demand worldwide for just $97 now

Image: Instagram
Michelle A. Daniel, known to her community as Your Filmmaker Friend & Coach @showrunher, just announced a major update to her flagship 21-Day Film Challenge. Previously a live, deadline-driven bootcamp, the program is now fully self-paced and available worldwide.
Program Details
The revamped 21-Day Film Challenge includes:
• 21 on-demand classes covering every stage from funding to production
• Downloadable tools and templates for pitch decks, budgets, scripts and more
• 60 days of unlimited access to course materials
• Step-by-step guidance on how to fund, pitch and produce your film
• Klarna integration, letting participants pay in four installments
Pricing remains $97, and there are no timers or pressure to keep up with a cohort. Aspiring filmmakers can log in when it suits their schedule and revisit lessons at will.
Embed from Instagram
[](https://www.instagram.com/p/DJ6tczKRm0b/)
Who Is Michelle A. Daniel
Michelle A. Daniel is a writer-producer, educator and coach who has built an online following by demystifying film financing and production. Under the handle @showrunher, she offers workshops and resources aimed at emerging content creators. Her 21-Day Film Challenge, launched in early 2023, quickly became a go-to roadmap for indie filmmakers seeking practical strategies.
In past Instagram posts promoting the program, Daniel shared testimonials from graduates who went on to secure grants and festival screenings. The new self-paced format expands access to students in different time zones, removing barriers tied to live class schedules.
How To Join
To enroll, aspiring filmmakers simply comment “replay” on Michelle’s Instagram announcement (@showrunher). Daniel or her team will then direct-message the sign-up link. After payment, participants receive immediate entry to the online classroom, where videos, slide decks and downloadable PDFs await.
Every lesson is pre-recorded, so students can pause, rewind and fast-forward as needed. Forums and a private community page allow for peer feedback and Q&A sessions, though there are no set meeting times.
Payment Options
The course fee of $97 can be paid upfront or split into four interest-free installments via Klarna. This flexible payment plan makes the challenge more accessible to those on tight budgets. Daniel emphasizes that there are “No deadlines. No pressure,” only a “proven step-by-step plan to get your project DONE.”
Why It Matters
The shift to a self-paced model reflects a broader trend in online education. Filmmakers across the globe juggle day jobs, family obligations and time zone differences, making live-only courses difficult to attend. Michelle Daniel’s move offers an inclusive alternative that adapts to individual schedules.
Industry professionals note that on-demand courses with concrete deliverables—like ready-to-use templates—often yield higher completion rates. By combining structure with flexibility, the 21-Day Film Challenge aims to bridge the gap between inspiration and execution.
Whether you’re pitching a short, documentary or feature, having clear blueprints for funding applications, pitch decks and production plans can be a game-changer. With 60 days of access, participants have ample time to absorb materials, iterate on projects and seek feedback.
Graduates of the live version have reported funding successes, festival selections and distribution deals. The self-paced format carries the same curriculum, tools and community support, ensuring that outcome-driven filmmakers get what they came for.
By eliminating fixed schedules, Michelle Daniel is positioning her program as a truly global offering—open to creators in Europe, Asia, Africa and beyond. Aspiring producers no longer need to align with Pacific Time or Eastern Time; they can simply log in and learn.
Film education experts applaud the update, noting that self-paced, tool-driven courses often outperform webinar-only models in terms of project completion and real-world results. For many, the $97 investment is a small price to pay for the kind of practical templates that they would otherwise spend weeks drafting on their own.
As online learning evolves, hybrid approaches that combine pre-recorded lessons, downloadable assets and community engagement are becoming the gold standard. Michelle A. Daniel’s 21-Day Film Challenge is now squarely in that category, offering structure, support and scalability.
From Miami to Manila, London to Lagos, filmmakers can now dive deep into funding strategies, pitch mechanics and production workflows—whenever it fits their schedule.
Enrollment is just a DM away. Type “replay” on Michelle Daniel’s Instagram and start your journey today.
With the self-paced 21-Day Film Challenge, aspiring filmmakers have no excuse: it’s time to get your project DONE.

Read full bio of Reshmi Das