Master P Backs New Orleans Privateers Basketball Team
Rapper-turned-exec captures family first spirit with UNO hoops roster showing hustle vibes
Image: Instagram
Master P took to Instagram this week with a series of photos that put the spotlight on more than just a basketball court. The music mogul-turned-sports executive shared candid snaps of himself standing courtside alongside members of the University of New Orleans Privateers, complete with a rallying cry that read “Family over everything!”
Family Over Everything
In the post caption, Percy “Master P” Miller Sr. writes, “Family over everything! #NoDaysOff #MakingDeposits #Thisforthecity @privateershoops #NewKidsOnTheBlock Don’t sleep on New Orleans. #504 #nola.” The images—featuring players in warmup gear, team huddles and a rare smile from Master P himself—underscore the tight-knit bond he’s forging with the squad.
Fans have already picked up on the #NewKidsOnTheBlock hashtag, referencing the Privateers’ fresh roster additions for the coming season. As photographs show, the new recruits and veteran players alike are linking arms around their high-profile supporter, forging a sense of unity that goes beyond wins and losses.
Music Mogul Turned Basketball Executive
Master P first made headlines in the early ’90s as the founder of No Limit Records, spearheading a revolution in Southern hip-hop. Over the next two decades, he built businesses in film, apparel and real estate. But it was his love of hoops—and a desire to give back—that led him to accept the role of President of Basketball Operations for the UNO Privateers in late 2021.
In his new capacity, he’s helped oversee recruitment, marketing and community engagement. The Instagram post offers a rare behind-the-scenes look at how he’s blending sports management with his trademark hustle. In one shot, he can be seen exchanging tips with the coaching staff, while in another, he stands front and center with players, reminding them of the stakes.
Giving Back To The City
This isn’t Master P’s first public salute to New Orleans. Last year, the Louisiana Legislature designated June 11 as “Master P Day” to honor his accomplishments and philanthropy across the state. In a ceremony at the State Capitol in Baton Rouge, lawmakers praised his work with Team Hope Foundation™—which supports youth and seniors—and his dedication to financial literacy programs across K–12 schools.
In an older Instagram post, he reflected on that milestone, writing: “Louisiana Legislature Designates June 11th as Master P Day For His Many Accomplishments And Philanthropy…Coach P Teaches Financial Literacy…Founder and Chairman of Team Hope Foundation™.” That post captured images of Miller receiving certificates from the Assembly, underscoring his belief that building a stronger community starts with equipping people for long-term success.
On the court, his message remains consistent: no shortcuts, no days off, and always, family first. The new Instagram set echoes earlier motivational mantras—he’s often shared faith-based reminders like “God Is Going TO Elevate You Because They Tried TO Stop You!”—but this time, he’s doing it side by side with the players he’s helping guide.
Master P’s dual role as mentor and executive has already attracted local media attention. Community leaders say his involvement raises the profile of UNO’s program at a time when mid-major college basketball is more competitive than ever. With higher visibility comes better recruiting chances, and the Privateers are banking on his connections both on and off the court to fuel their next run.
Beyond the hardwood, Miller’s passion project remains boosting New Orleans itself. Whether he’s hosting youth camps downtown or supporting small businesses at Essence Fest, his vision is clear: help the city climb—and keep climbing.
As the Privateers prepare for the season tip-off, Master P’s presence serves as both a motivator for the team and a reminder to fans: don’t underestimate New Orleans. After all, as his post warns, “Don’t sleep on New Orleans. #504 #nola.”
From his early days building a record label empire to his latest venture orchestrating game plans, Percy Miller has always operated on the same principle: family, faith and a fierce work ethic. Now, the Instagram highlights aren’t just about celebrity cameos—they’re about a city and a team moving forward, one victory at a time.
Trivia
Read full bio of Pratibha
