Marielle Scott Joins Lucy Kitty Jewelry Campaign
She spills BTS from her latest fashion collab, showcasing pastel hues and cupcake-inspired
Reshmi Das has over four years of experience as a content writer, covering parenting and films. She writes for Hollywoodjunction and Momjunction. Her interest in journaling and writing made this biotechnology postgraduate to take up content as her full-time profession.
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Image: Instagram
Marielle Scott took to Instagram this week to unveil her latest collaboration with indie label Lucy Kitty Jewelry. In a series of artfully styled photos, she posed against a pastel-hued tabletop brimming with real cupcakes and floral accents. Her caption—“Happy to be at the table 🫶 and thank you to @lucykittyjewelry for the frosting 🧁”—revealed both her excitement and a nod to the collection’s candy-colored enamel work. The carousel quickly drew praise as fans admired her poised glow and the collection’s sweet details.
Campaign Debut
Scott’s post marks her first outing as the face of Lucy Kitty’s new “Cupcake Collection.” Known for delicate metalwork and hand-painted finishes, the brand has introduced whimsical charms shaped like tiny cupcakes, complete with frosting beads in soft pinks and mint greens. Scott showcased the line’s centerpiece—a layered sterling silver necklace with a frosted charm—alongside matching swirl-motif earrings.
Style Notes
For the shoot, Scott opted for a fresh, minimalist palette. A cream knit top and mint-green trousers set the stage for the enamel pieces to shine. Her hair was pulled into a sleek low ponytail, while makeup featured rosy cheeks and a sheer gloss. The pastel tabletop mirrored her look, layering linens, cupcakes and delicate blooms to evoke a dreamy dessert scene.
Digital Buzz
Fans flooded Scott’s comments, tagging friends and writing, “That necklace is everything” and “Cupcake vibes are so cute!” The collaboration trended on social channels under #FrostingOnTheTable. According to her Instagram Story this week, Scott teased, “Can’t wait for you all to see the new pieces—this has been so much fun!” Lucy Kitty Jewelry reposted several of her shots, driving further interest ahead of the line’s launch.
Trend Watch
The pastel-enamel trend has seen a surge on Instagram this season. Industry tracker Whimsical Insights reports a 30% increase in mentions of candy-tone charms since last quarter. Indie brands like Lucy Kitty are leading the charge, blending playful motifs with fine-jewelry craftsmanship—making Scott’s collaboration both timely and impactful.
Earlier this season, Scott also offered followers a glimpse of her everyday life in an April post titled “some little moments in april 🥦” [https://www.instagram.com/p/DIu33Tipz5p/]. That candid series of morning rituals and cozy interiors laid the groundwork for this more polished partnership, underscoring her ability to bridge personal storytelling with brand storytelling.
What’s Next
Lucy Kitty Jewelry has announced that the Cupcake Collection will open for pre-orders on its website next week, ahead of a full launch at month’s end. Scott’s role will extend beyond visuals; she’s set to share styling tips, behind-the-scenes videos and a limited-edition charm co-designed with her. As she continues to blend influencer savvy with her rising profile, audiences are watching to see how Scott will leverage this sweet collaboration—and what she’ll share from her table next.
By aligning with a fresh voice in indie jewelry, Marielle Scott cements her reputation as a trend-spotter and style connector. Her latest post doesn’t just tease a new line—it serves up a slice of pastel-hued escapism that both fans and fashion insiders find irresistible.
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