Lola Brooke Unveils Nike Air Max DN8 Campaign
Lola Brooke rocks Nike Air Max DN8 with JD Sports, asking fans to pick their favorite pic
Poulami is an associate editor. She did her MA in English from Miranda House, University of Delhi and has qualified UGC-NET. She also holds a PG diploma in Editing and Publishing from Jadavpur University. Her journey as a content writer began in 2017 and since then, Poulami has garnered diverse interests along the way.
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Rising New York MC Lola Brooke has tapped Nike’s Global Air Collective to front a vibrant new campaign for the Air Max DN8. The multi-frame Instagram drop features a series of street-style shots in which Brooke models the performance-influenced silhouette in varied outfits, before asking fans to weigh in with her signature tagline: “Which pic go the hardest? ❤️ @nike @jdsportsus #teamNike #globalaircollective #airmax #dn8.”
Instagram campaign by @lola.brooke – https://www.instagram.com/p/DJ9jX-TpKVr/
A New Chapter For Air Max Dn8
Nike launched the Air Max DN8 in 2019 as part of its effort to blur the lines between running performance and lifestyle. The model pairs a lightweight foam midsole with a sculpted Air Max unit, bold color blocking and layered textile uppers. Born Shanell Jones and hailing from East Flatbush, Brooklyn, Lola Brooke first broke through in 2021 with her viral single “Don’t Play With It,” which amassed millions of streams and caught the attention of major labels. Known for her gritty flow and bold self-stylings, she has quickly become a fixture on both the mic and in music publications like XXL’s Freshman Class. This campaign marks her first major foray into sneaker partnerships, offering a platform to merge her musical identity with her visual brand.
Nike’s Global Air Collective rolled out earlier this year with a series of pop-up workshops where creatives deconstructed Air Max design. Brooke’s shoot was one of the first to lean fully into video and photo across both digital and in-store screens, a move aimed at elevating the campaign beyond static ads.
Street-style Shots
The Instagram carousel unfolds across four distinct settings: a neon-lit photo studio, a gritty downtown alley, a rooftop overlooking Manhattan and an industrial warehouse. Each frame presents Brooke in a different look: oversized cargo pants and a cropped hoodie, leather miniskirt with high socks, tailored joggers with a statement puffer jacket and a monochrome knit set. In every outfit, the Air Max DN8 takes center stage, whether she’s leaning back on a metal beam or pausing to display the shoe’s layered mesh and rubber heel clip.
Fan Interaction
True to her no-filter persona, Brooke captioned the post with a direct call to her followers: “Which pic go the hardest? ❤️ @nike @jdsportsus #teamNike #globalaircollective #airmax #dn8.” Within hours, fans flooded the comments to champion their favorite look—many praised the rooftop shot for its urban grit, while others highlighted the warehouse frame for the way the sole’s curvature popped under studio lighting.
By partnering with JD Sports US in addition to Nike’s own channels, Brooke’s campaign gains dual visibility at retail and online. JD Sports has announced that select colorways of the Air Max DN8 will drop exclusively at its stores and through its digital outlets later this month, scheduled to coincide with Brooke’s wider rollout.
Women At The Forefront Of Sneaker Culture
Brooke’s collaboration underscores a broader shift in sneaker marketing, one that sees female rap artists driving demand and style narratives. She follows in the wake of Cardi B, who launched her Reebok Club C Cardi campaign last year, and Megan Thee Stallion, who fronted New Balance’s 1906R debut. As these artists bring their own creative vision to footwear, sneaker brands are increasingly giving women a leading role in high-profile product launches.
On a related note, Brooke’s past Instagram content hints at her organic affinity for streetwear and performance gear. Earlier this year, she shared a behind-the-scenes photo dump featuring neon track suits and chunky sneakers, reinforcing that this Nike campaign aligns with her established aesthetic.
Looking Ahead
As hype builds toward the Air Max DN8 drop, both Nike and JD Sports are amplifying the campaign across social feeds and select pop-up events. For fans of Brooke, the chance to pick “the hardest pic” brings them into the creative process. And for sneakerheads, the DN8 offers a fresh silhouette backed by one of hip-hop’s most dynamic new talents.
From multi-look visuals to hands-on fan voting, Lola Brooke’s Global Air Collective debut captures how performance technology and personal style can collide—all under the banner of an iconic Air Max platform.
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