Kyle Larson Launches Second Annual Visor Auction for Youth Program
The event on May 23 at Noon ET supports young competitors bidding on collectible headgear.

Image: Instagram
The Kyle Larson Foundation is gearing up for its second annual visor auction, set to go live Friday, May 23 at Noon Eastern. This year’s fundraiser doubles participation with 48 drivers from both NASCAR and INDYCAR donating personalized visors to benefit the Urban Youth Racing School. Partners Chevrolet and Pristine Auction are on board once again, helping turn signed race gear into scholarships and training opportunities for young motorsports enthusiasts.
Visor Auction Returns Bigger
Larson’s caption on Instagram laid out the details: “🔵⚪️ Kyle Larson Foundation is holding its 2nd Annual Visor Auction to benefit Urban Youth Racing School. Just like Larson, the foundation is doubling up this weekend with 48 drivers across BOTH NASCAR and INDYCAR! Thank you to our partners Chevrolet and Pristine Auction, and to all the teams and drivers that are participating! 🟠🔵 Auction 🔗 in bio ➡️ goes LIVE this Friday, May 23 at Noon ET.”
Race fans can bid on limited-edition visors signed by stars such as Larson himself, reigning NASCAR Cup Series champion, and IndyCar standouts like Josef Newgarden and Scott Dixon. Last year’s auction featured 24 drivers; this year’s roster expands opportunities for collectors and philanthropists to secure unique memorabilia while giving back.
Supporting Urban Youth Racing School
The Urban Youth Racing School (UYRS) was founded in 2010 to introduce inner-city teens to motorsports through hands-on instruction in karting, vehicle dynamics, and race-team operations. Since then, UYRS has served hundreds of students across multiple states. Proceeds from visor bids will fund scholarships, equipment upgrades, and travel grants that align with Larson’s goal of diversifying the sport’s next generation.
Chevrolet, a longtime backer of youth driver programs, returns as a presenting partner. In tandem with Pristine Auction’s online platform, the fundraiser aims to exceed last year’s total and send more aspiring drivers to UYRS clinics and summer camps.
Larson’s Dual Racing Spotlight
Kyle Larson isn’t just the 2021 NASCAR Cup champion—he’s also carved out a place in open-wheel competition. Earlier this spring, Larson posted on Instagram, “Today was a good day. We made the Indy 500!” as he qualified for his first Indianapolis 500 start. That milestone underscores why this year’s auction includes INDYCAR drivers alongside NASCAR stars.
Larson’s presence in both series has put a spotlight on crossover talent. Fans who have watched him dominate dirt-track events and sprint cars now get a chance to own a signed visor that blends colorful graphics with his trademark blue, white, and orange livery.
Fans can preview auction items on the Pristine Auction site ahead of Friday’s Noon ET start. Each visor listing includes condition reports, detailed photos, and an estimated guide price—making the bidding process transparent and accessible to newcomers.
How To Bid
1. Visit the Kyle Larson Foundation’s Instagram bio on May 23 at Noon ET.
2. Click the auction link to register with Pristine Auction.
3. Browse the full catalog of 48 visors from drivers in NASCAR and INDYCAR.
4. Place bids and set maximum bid amounts before the auction closes.
All funds raised will be distributed through the foundation’s 501(c)(3) nonprofit, with a final tally announced once bidding ends. Larson’s team emphasizes that every dollar goes directly to program costs—there are no administrative fees deducted from the auction proceeds.
Frank Smith, executive director of the Kyle Larson Foundation, says, “We’re humbled by the enthusiasm from drivers and fans alike. These visors represent more than race weekends—they’re symbols of opportunity for kids who might never have a chance to get behind the wheel.”
Collectors are encouraged to follow @kylelarsonracin for real-time updates, highlight reels of visor designs, and post-auction winners’ announcements. Whether you’re a die-hard NASCAR follower or curious about open-wheel racing, this auction offers a rare way to connect with your favorite drivers and support grassroots development.
With last year’s auction selling out in under 72 hours, the Larson Foundation expects fierce competition. Mark your calendar for May 23 at Noon ET, set your reminders, and get ready to bid on a piece of racing history—all in service of expanding access for the next generation of drivers.

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