Kid Cudi Unveils ‘Willy The Wizard’ As Mascot For His New Brand WZRD
The Grammy-winning artist teases Tokyo-made fashion line with magical character as brand icon
Pratibha holds a master's degree in English from Madras University. A bookworm from a young age, she devours books and digital humanities to nourish her writing projects. Pratibha began her writing career in 2018 and has experience writing formal, informal, and technical content.
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Kid Cudi has officially introduced the whimsical mascot for his upcoming fashion brand WZRD. In a recent Instagram post, the multi-hyphenate artist shared an image featuring a cartoon wizard character with the caption, “The story of Willy The Wizard ✨ @wzrd.shop.”
The post depicts a colorful, animated wizard character with a pointed hat and mystical appearance, seemingly serving as the brand’s mascot. This reveal follows Cudi’s earlier announcement about his fashion venture that he’s been developing in Japan.
Wzrd: Cudi’s Newest Creative Venture
Just days before unveiling Willy The Wizard, Cudi had informed fans that his “new brand WZRD is droppin very very soon.” In that post, he emphasized that the line is “Made in Tokyo” and directed followers to the dedicated Instagram account @wzrd.shop for updates on the brand’s development and launch.
The name WZRD holds special significance in Cudi’s career. Long-time fans will recognize it as a callback to his 2012 alternative rock collaboration with producer Dot da Genius, where they formed a group called WZRD and released a self-titled album. This new fashion venture appears to be revitalizing the name for a different creative medium.
Expanding Beyond Music
This fashion line represents the latest addition to Kid Cudi’s expanding portfolio of creative projects outside music. Born Scott Ramon Seguro Mescudi, the 40-year-old Grammy winner has been strategically diversifying his artistic endeavors in recent years.
Cudi has established himself not only as a recording artist but also as an actor, record producer, and fashion designer. His creative vision has consistently transcended traditional boundaries, making this fashion venture a natural extension of his artistic expression.
A Busy Season For Cudi
The WZRD announcement comes during a particularly active period for the artist. Recently, Cudi revealed his short film “NEVERLAND,” produced by Jordan Peele’s Monkeypaw Productions and directed by Ti West. The film, which Cudi co-wrote and scored, will debut at the Tribeca Film Festival on June 7 and screen in AMC theaters in June, complete with custom popcorn buckets. “NEVERLAND” also shares a title with the first single from Cudi’s forthcoming album.
Additionally, Cudi recently released “FOREVER,” a collaboration with Dominic Fike that has been receiving positive feedback from fans. He’s also been showcasing his comedic talents through a series called “Gary & Jonesy,” which he directs and writes, featuring himself alongside longtime collaborator King Chip.
Fashion Credentials
This isn’t Cudi’s first foray into fashion. The artist has previously collaborated with major brands and has been recognized for his unique style sensibilities. In a recent post, he shared that he ranked #20 on Vogue’s fashion list, writing, “#20 out of 57 aint bad ill take it 😎.” He also expressed appreciation to Nigo and Kenzo for providing him with what he described as an “amazingly regal fit.”
Cudi’s fashion sense has long been noted for pushing boundaries and expressing his artistic vision through clothing, making this dedicated brand a logical next step in his creative journey.
What To Expect From Wzrd
While specific details about the WZRD line remain limited, the Tokyo connection suggests Cudi may be drawing inspiration from Japanese street fashion and design aesthetics. The introduction of Willy The Wizard as a mascot indicates the brand might incorporate whimsical and magical elements, potentially reflecting the otherworldly themes Cudi often explores in his music.
The colorful, animated character suggests WZRD could feature playful designs with vibrant graphics and imaginative concepts – aligning with Cudi’s reputation for creative risk-taking.
As fans await the official launch, the @wzrd.shop Instagram account will likely provide more glimpses into the collection’s aesthetic and offerings in the coming weeks.
For an artist who has consistently pushed creative boundaries throughout his career, WZRD represents another opportunity for Kid Cudi to translate his artistic vision into a new medium, further cementing his status as a multi-disciplinary creative force.
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