Josie Maran Brings ‘Cali Glow’ to Canada Launch
Model-Turned-Entrepreneur Debuts New Body + Hair Mists At Sunset-Inspired Spritz Soirée
Image: Instagram
Josie Maran, the model-turned-eco-beauty entrepreneur, recently took her bestseller across the border, landing in Canada to unveil her much-anticipated Body + Hair Fragrance Mists from the Cali Collection. The evening was all about spritzing, mingling, and sharing what Maran dubs the “Feel Good Naked Cali glow.” Friends, fans, and beauty insiders braved cooler temps to experience a sunset-inspired pop-up that brought California sunshine to Canadian soil.
Event Brings California Sunshine To Canadian Fans
Hosted in a bright loft space, the launch party featured vibrant floral arrangements, citrus-infused mocktails, and interactive product stations where guests misted Topless Tangerine, Vanilla Vibezzz, Golden Hour, and Bohemian Fig. Attendees posed under neon “Cali” signage, recorded Reels in an orange-scented photo booth, and mingled with Maran herself. “We brought a little Cali to Canada,” Maran wrote on Instagram. “Thank you to our friends who joined us in making it a night to remember! Where to next?” The event photographer, Jess Baumung, captured candid moments of glowing skin and laughter that have since been reshared on the brand’s feed.
Beauty editor Karen Smith from Glow magazine praised Golden Hour as “the perfect transition fragrance from day to night,” while influencer Ava Li documented her favorite layering combos live on TikTok. Guests agreed that the collection delivers an instant mood boost—one attendee told us, “It smells like summer in a bottle.”
Scent-layering 101
One highlight of the evening was a hands-on scent-layering bar. Maran’s team demonstrated how to mix and match the four fragrances to craft unique profiles—pairing Topless Tangerine’s bright citrus with Bohemian Fig’s earthy sweetness, or layering Vanilla Vibezzz under Golden Hour for a creamy, sun-kissed finish. As detailed in an earlier Instagram post, these new mists are “powered by skin and hair loving Argan Oil and crafted with 100% all-natural fragrance.” Guests shared their favorite duos in real time, sparking a flurry of user-generated content under #FeelGoodNaked.
Inside The Cali Collection
• Topless Tangerine: a zesty sunrise accord of tangerine peel and grapefruit zest.
• Bohemian Fig: a boho-chic blend of ripe fig pulp and cedarwood.
• Golden Hour: a warm embrace of amber resin and Tahitian vanilla.
• Vanilla Vibezzz: a creamy mix of Madagascar vanilla and coconut milk.
Each mist arrives in a weighted glass bottle with an atomizer, perfect for misting hair ends or locking in post-shower moisture.
Meet The Maker
Josie Maran first rose to fame as one of the youngest Victoria’s Secret Angels in the late 1990s. Over the years, she parlayed her runway success into a passion for clean beauty, founding Josie Maran Cosmetics in 2007 with a flagship argan oil serum. The cold-pressed argan oil she sources from women’s cooperatives in Morocco remains a star ingredient—rich in Vitamin E and fatty acids, it helps nourish skin and hair for added softness and shine.
At the pop-up, Maran shared that the brand’s sustainable refill pouches, introduced during last year’s World Refill Day campaign, are made from 30% recycled materials and complement reusable 6oz jars crafted with 20% recycled glass.
Behind The Scenes: From Set To Spritz
Ahead of the launch, the brand teased behind-the-scenes moments from the fragrance mist shoot. In a recent Instagram carousel, fans got a peek at locations ranging from sun-drenched deserts to coastal piers, underscoring the collection’s road-trip roots. The creative team captured every spritz and smile, mixing editorial polish with spontaneous, sunlit energy.
Now available in Sephora stores across North America and online at JosieMaran.com, the mists invite everyone to carry that don’t-care, feel-good-naked confidence wherever they roam.
What’s Next For The Cali Tour
Following the Canadian debut, Maran hinted at a series of summer pop-ups slated for key U.S. cities. Dates and locations will drop on @josieMaran’s Instagram Stories, where fans can also learn more about layering tips, sustainability initiatives, and occasional surprise giveaways. For now, the Cali Collection sits ready to spritz and refresh wardrobes, gym bags, and aerial yoga mats from coast to coast.
With this launch, Maran cements her legacy as a trailblazer who marries high-fashion roots with environmental values—a sunny celebration of scent that feels as effortless as a drive down the Pacific Coast Highway.
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