Josh Gad Hides Golden Tickets In Comic Book Stores For ‘The Writer’ Paperback Release
Actor partners with the Berkowitz Brothers for a special comic book fan experience across North America.

Image: Instagram
Actor and comedian Josh Gad has announced an exciting treasure hunt for comic book fans across North America to celebrate the paperback release of his comic series ‘The Writer.’
Golden Ticket Hunt Launches For ‘the Writer’ Paperback
In an Instagram post shared with his followers, Gad revealed that 15 Golden Tickets have been hidden inside random copies of ‘The Writer’ trade paperback at comic shops throughout North America. Lucky readers who discover these tickets will win an exclusive T-shirt designed by cult artist Zach Merrill, inspired by cover art from legends like Mike Mignola and Jer Haun. The shirts come in special collectible packaging, making them truly unique prizes.
“This comic means the world to me,” Gad wrote in his Instagram caption. “Together with the brilliant @berkowitzbros, we created The Writer—a love letter to storytelling, Jewish folklore, and the chaos of the creative mind.”
A Passion Project With Deep Roots
‘The Writer,’ published by Dark Horse Comics, represents a significant creative venture for Gad beyond his well-known acting career. The series blends elements of Jewish folklore with explorations of the creative process, making it both a personal and cultural project for the actor.
The comic, co-created with the Berkowitz Brothers, has garnered attention for its unique storytelling approach and artistic merit. The Golden Ticket promotion serves as both a marketing strategy and a way for Gad to express gratitude to the comic’s supporters.
“It’s our little thank you to the readers and comic shops who made this ride possible,” Gad explained in his post, encouraging fans to visit their local comic shops this weekend for a chance at finding “a little magic” inside their purchase.
Expanding Creative Horizons
While Josh Gad is widely recognized for his roles in films like ‘Frozen’ (as the voice of Olaf) and ‘Beauty and the Beast,’ as well as the Broadway musical ‘The Book of Mormon,’ his work on ‘The Writer’ highlights his expanding creative interests beyond acting.
Born on February 23, 1981, in Hollywood, Florida, Gad has built an impressive career spanning theater, film, television, and now comic books. He studied drama at Carnegie Mellon College of Fine Arts, where he graduated in 2003 with a Bachelor of Fine Arts in drama. His breakthrough came with his Tony-nominated performance as Elder Cunningham in the Broadway musical ‘The Book of Mormon.’
In recent social media posts, Gad has been actively promoting various projects he’s involved with or enthusiastic about. He recently praised the film ‘Sinners,’ urging followers to “run out and see it on the biggest screen imaginable,” calling it “a modern masterpiece” and stating “This movie is why cinemas exist.”
The actor also shared excitement about his upcoming film ‘A Tree Fell In The Woods,’ which will premiere at the Tribeca Film Festival. Gad expressed enthusiasm about working alongside a cast including Alexandra Daddario, Ashley Park, Daveed Diggs, and Kevin Pollak.
Balancing Humor And Artistry
Gad’s social media presence reveals his multifaceted interests and sense of humor. In a recent lighthearted post, he shared an AI-generated image that transformed his dog Didi into a human, showcasing the playful side that has endeared him to fans.
He has also been supporting theater productions, praising performances in ‘Operation Mincemeat’ and ‘Death Becomes Her,’ demonstrating his continued connection to the stage despite his success in other media.
The Golden Ticket promotion for ‘The Writer’ reflects Gad’s understanding of fan engagement and his desire to create special experiences for comic readers. By incorporating this Willy Wonka-inspired element into the release, he’s adding an extra dimension of excitement to the publication.
Comic shops participating in this promotion will likely see increased foot traffic as fans search for the coveted tickets. The promotion cleverly combines nostalgia for the classic Golden Ticket concept with support for local comic book retailers, who play an essential role in maintaining the comic book community.
For fans interested in Jewish folklore, creative storytelling, or simply collecting a potential treasure, ‘The Writer’ paperback release offers both literary value and the thrill of possibly discovering one of the hidden Golden Tickets.

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