Jon Bon Jovi Cheers at Hampton Water’s Rosé Day Bash

In a recent Instagram post, rock icon Jon Bon Jovi showcased his pride in his son’s winemaking venture by joining the first-ever Rosé Day celebration hosted by Hampton Water. The post, captioned “Wouldn’t miss Rosé Day for anything @jesse_bongiovi @hamptonwater,” featured Bon Jovi raising a glass of rosé alongside son Jesse Bongiovi and members of the Hampton Water team against a scenic, sun-drenched seaside backdrop.

Event Highlights

Guests gathered at a private Hamptons estate decked out in pastel pink accents—branded umbrellas, lounge seating and rosé-filled carafes lined long tables beside an infinity pool overlooking the bay. Jon Bon Jovi, dressed casually in linen and sunglasses, spent the afternoon mingling, signing bottles and toasting to the brand’s launch milestone. The debut Rosé Day aimed to formalize a growing trend among wine lovers: celebrating the season’s signature pink wine on a dedicated annual date.

Family Collaboration

The father-son collaboration is at the heart of Hampton Water, the rosé label co-founded by Jon Bon Jovi, his son Jesse Bongiovi and acclaimed French winemaker Gérard Bertrand in June 2021. In tagging Jesse and the brand’s handle, Bon Jovi underscored the personal investment behind this lifestyle venture. Jesse’s role extends from blending tastings in Provence to overseeing brand partnerships, while his father brings a lifetime of showmanship and a global fanbase to the table.

The Hampton Water Story

Launched less than two years ago, Hampton Water quickly carved out space in the crowded U.S. rosé market. According to the brand’s website, the team sources grapes from limestone-rich vineyards in southern France, combining Provençal winemaking traditions with a rock-and-roll spirit. Jon Bon Jovi’s presence bridges his storied music career—he’s sold over 130 million records worldwide as frontman of Bon Jovi—with a new chapter in hospitality and lifestyle.

Rosé Day itself originated as a grassroots hashtag among wine communities to honor summer’s most versatile sip. Hampton Water formalized that momentum by inviting fans, friends and industry insiders to its inaugural fête. The event’s success paves the way for Rosé Day to become an annual fixture on calendars from New York to Los Angeles.

Bon Jovi’s Creative Ventures

While Rosé Day celebrated a young wine brand, Jon Bon Jovi balanced his calendar between vineyard duties and musical milestones. On the band’s 40th anniversary last year, he shared an Instagram post marking the release of the new single “Forever,” thanking fans for decades of support. Those creative highs now sync with winemaking pursuits—both rooted in gatherings, performance and bringing people together.

Looking Ahead

With Rosé Day now officially on the map, Hampton Water has teased pop-up tastings in select U.S. markets later this summer. The brand’s feed hints at roadshow stops, from Miami pool parties to rooftop experiences in Chicago. Meanwhile, Bon Jovi’s next world tour dates promise to fill stadiums—proof that his playlist and his plug for rosé can thrive side by side.

Rosé Day offers fans a fresh way to engage with the Bon Jovi legacy—whether through a chart-topping anthem or a chilled glass of pink wine. As the sun set on the inaugural fête, Jon Bon Jovi and Jesse Bongiovi gave attendees a toast and a preview of many summers to come for Hampton Water and its community of enthusiasts.

Trivia

Jon Bon Jovi co-founded the non-profit organization, The Jon Bon Jovi Soul Foundation, in 2006 to help combat issues of hunger and homelessness.

Reporter

Reshmi Das

 

Reshmi Das has over four years of experience as a content writer, covering parenting and films. She writes for Hollywoodjunction and Momjunction. Her interest in journaling and writing made this biotechnology postgraduate to take up content as her full-time profession.

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