Ice Cube Urges Fans to Feel the Big3 Energy

Big3 Co-founder Reaches Out To Fans

On Monday, rapper, actor and sports entrepreneur Ice Cube took to Instagram with an invitation for hoop fans everywhere. Posting a vibrant shot from a recent Big3 court setup, the co-founder captioned: “You’ve seen what BIG3 is about. Now pull up and feel it—Link in bio.” The message marks the latest push to draw audiences back into the league’s signature 3-on-3 basketball format.

A League Built On Fast-paced 3-on-3 Action

Since its launch in June 2017, Big3 has carved out a niche in professional sports by blending retired NBA talent, streetball flair and a no-holds-barred rule set. Ice Cube teamed up with entertainment executive Jeff Kwatinetz to deliver high-octane matchups and half-court drama. Backed by a compact schedule and innovative fan experiences, Big3 seasons have spanned major cities including Chicago, Los Angeles and Miami.

Fans can expect dynamic rosters featuring former league MVPs, three-point specialists and post-up stars. The shortened playing time and unique “Bring the Fire” challenge—where coaches call plays from atop a glass podium—add theatrical flair to each contest.

Upcoming Matchups And Viewing Details

Big3’s social channels have been buzzing with previews of marquee showdowns. In one recent post, the league teased “Former MVP vs MVP. Matchup that can’t be missed. Tune in Sunday on @cbssports at 1 PM ET.” That game pits past winners of the league’s Most Valuable Player award against each other, promising a clash of veteran pedigree.

On the ticketing front, a separate announcement read: “Baltimore, get ready! The legendary Brother Mob is on the mic in the DMV this Sunday. Tickets available at the link in our bio. 🔥” Big3 heads into Week 2 with stops in key markets, delivering live entertainment alongside on-court action.

Fans who follow Ice Cube’s Instagram will find direct links to buy seats, catch live streams and explore team lineups. With arenas popping off to DJ sets, celebrity drop-ins and fan-activated contests, the league’s season push is in full swing.

This call-to-action post underscores Ice Cube’s hands-on role as both promoter and face of the brand. His social media savvy neatly ties together sport, music and pop culture—all hallmarks of Big3’s identity.

As the league ramps up nationally televised matchups and local events, Ice Cube’s invitation is simple: see the game, feel the energy, and join the movement.

Whether you’re a longtime fan or a newcomer curious about 3-on-3 hoops, the link in Ice Cube’s bio is your gateway to courtside seats, live streams and behind-the-scenes access. Pull up, because Big3’s next chapter is underway.

Trivia

Ice Cube has also been vocal on social and political issues, frequently addressing systemic racism in his music and public appearances.

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Reshmi Das

 

Reshmi Das has over four years of experience as a content writer, covering parenting and films. She writes for Hollywoodjunction and Momjunction. Her interest in journaling and writing made this biotechnology postgraduate to take up content as her full-time profession.

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