Hulk Hogan Cheers on Saturday With Real American Beer
Wrestler partners with his brew for weekend fan fun, amplifying a patriotic brand message.
Image: Instagram
Hulk Hogan Raises A Toast To The Weekend
Legendary wrestler Hulk Hogan took to Instagram this week to remind fans that sometimes the best tag team partner for Saturday is a cold brew. In a post captioned “The best tag team partner for a Saturday is @therealamericanbeer brother!,” Hogan held aloft a bottle of Real American Beer (RAB) and delivered one of his trademark shouts to celebrate the weekend ahead.[https://www.instagram.com/p/DK4vTLNOjYh/]
The post arrives just as Hogan’s beer brand continues to gain traction among both wrestling fans and craft‐beer drinkers. With its red, white and blue label and “Real American” tagline, the beer plays to Hogan’s persona as wrestling’s all-American hero and taps into his affinity for larger-than-life showmanship.
A History Of Patriotic Pints
This isn’t Hogan’s first rodeo with RAB. On Flag Day this year, he posted a snap proudly holding his signature pint under the Stars and Stripes, writing: “Proudly brewed under the red, white and blue. Happy Flag Day. 🇺🇸 #RealAmericanBeer.”[https://www.instagram.com/p/DK4Wg2FxrlQ/]
A few weeks later, he shared another celebratory moment under the hashtag “#JACKED for the weekend brother!” alongside a chilled bottle of his brew. That post underlined RAB’s weekend-ready positioning and Hogan’s knack for turning a simple glass of beer into an event.[https://www.instagram.com/p/DK2iUQOOFja/]
Through these posts, Hogan has woven his wrestling legacy into a brand narrative that prizes camaraderie, patriotism and fun. The messaging resonates with fans who remember his wrestling heyday and newcomers drawn by the beer’s bold packaging.
The Man Behind The Brand
Born Terry Gene Bollea in 1953, Hulk Hogan rose to fame in the 1980s as one of professional wrestling’s biggest stars. With multiple world heavyweight championships under his belt and a career that spanned decades and toy aisles alike, Hogan mastered the art of entertainment both inside and outside the ring.
In recent years, he’s channeled that same drive into entrepreneurial ventures. Real American Beer launched as a collaboration between Hogan and a North Carolina brewery, aiming to blend traditional lager craft with the wrestling icon’s persona. The result is a sessionable pilsner-style beer that leans into nostalgia while promising modern drinkability.
Hogan’s social-media updates have become a key marketing tool, with each post reinforcing the brand’s all-American identity. Whether he’s toasting Flag Day, offering sweepstakes for fans to “crush beers” in Clearwater, Florida, or simply hyping a weekend chill-out session, the wrestler turned brewer keeps his message consistent: embrace the weekend with a beer that’s as bold as he is.
Today, Real American Beer is available in select retailers and online, with Hogan’s Instagram account serving as both cheerleader and whistleblower for new drops, partnerships and fan giveaways. It’s a model that combines personal branding with product launches, bridging the gap between celebrity endorsement and genuine startup hustle.
Whether you’re a lifelong Hulkamaniac or just in search of a new brew to add to your rotation, Hogan’s weekend tag team partner might just be the next bottle you reach for. As the wrestling legend himself put it, “Brother, it doesn’t get any better than this.”
With each post, Hogan reinforces his promise: when the bell rings on Friday afternoon, Real American Beer is ready to step into the ring with you—one cold bottle at a time.
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