Helluva Boss Pride Merch Collection Goes Live
Morgana Ignis unveils new exclusive rainbow apparel at Shark Robot celebrating LGBTQ+ fans
Pratibha holds a master's degree in English from Madras University. A bookworm from a young age, she devours books and digital humanities to nourish her writing projects. Pratibha began her writing career in 2018 and has experience writing formal, informal, and technical content.
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Image: Instagram
Merch Unveiled
Voice actor and content creator Morgana Ignis has officially launched her Pride Month merchandise line for Helluva Boss on the Shark Robot storefront. Announced on Instagram with a fired-up caption—“THE HELLUVA BOSS PRIDE MONTH MERCH COLLECTION IS LIVE ON SHARK ROBOT!! YEEEE-FUCKIN-HAW!! 🏳️⚧️👩❤️💋👩”—the drop features vibrant tees, hoodies and accessories stamped with trans and sapphic pride iconography.
The limited-run collection is available now at sharkrobotstore.com, where fans can choose from a range of styles including unisex crewnecks, premium hoodies and classic-cut tees. Each design incorporates the transgender flag and a pair of interlocked hearts in gradient pinks and purples, nodding to the show’s inclusive fanbase.
Design Highlights
Behind the bold colors and crisp graphics is Morgana’s creative vision. The central tee showcases the Helluva Boss logo in pastel stripes, framed by a translucent blue, pink and white arc. A second design layers two kissing figures beneath the trans flag, capturing both the show’s playful romance and a message of acceptance. Prices start at $25 for tees and go up to $55 for heavyweight hoodies.
Detailing her inspiration, Morgana shared in a follow-up Instagram Story: “I wanted these pieces to feel like a wearable celebration—bright, unapologetic and full of pride. Everyone deserves to see themselves reflected in their fandom.” The Story included a quick video pan of mockups, giving viewers a closer look at stitching, tag placement and fabric swatches.
From Tease To Release
The launch builds on Morgana’s earlier social-media hints. In late April, she posted a behind-the-scenes snap from Shark Robot’s print shop with the cheeky caption: “It doesn’t something if they dont something something BUY THIS SHIRT @sharkrobotstore ❤️🔥 #SallieMay #HelluvaBoss” (see Instagram post). That half-finished caption became an inside joke among followers, who kept asking when the collab would arrive.
Morgana has been a vocal advocate for LGBTQ+ visibility throughout her Hellavera hosting gigs—most recently during her appearance at the LVLUP convention. She credited the convention’s enthusiastic crowd with inspiring her to push this merch forward: “The energy from the LVLUP crowd fuels me up more and more every year. Such an honor to be your Hellaverse Host. 2026 will be even BIGGER ;)” she wrote in a post reflecting on the event.
Fan And Creator Reactions
Early shipments have already started to surface on social media. Cosplayer @rainbowImpCity reposted a shot of herself rockin g the trans-flag graphic tee with a custom studded belt, captioning it “Serving looks and representation! Thank you Morgana!” On Twitter, #HelluvaPride trended briefly as fans shared unboxing videos and styling tips.
Shark Robot’s founder also chimed in, praising Morgana’s hands-on approach: “She was there for every step—from color choices to packaging design. It’s rare to have a partner so deeply invested in both quality and message.” The collaboration marks Shark Robot’s first official Pride partnership with a voice actor, signaling a growing trend toward creator-driven merch.
How To Shop
The full lineup is available at sharkrobotstore.com/collections/morgana-ignis-pride. Sizes run from XS to 4XL, and the shop is offering free shipping on orders over $75 in the U.S. International orders ship with a reduced-rate flat fee.
Fans have only until June 30 to grab pieces from this drop; any unsold stock after Pride Month wraps will be retired. With vivid designs and a clear message of inclusivity, Morgana Ignis’s Helluva Boss Pride merch aims to be both a statement and a keepsake for years to come.
Morgana capped off her launch post with a patriotic flourish: “Let’s paint Imp City in every color of the rainbow this June. Love is love, and fashion is forever.”
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