Eva Longoria’s Tequila Brand Pledges 100% Profits

Eva Longoria is turning her latest business venture into a vehicle for change. In a recent Instagram post, the actress and entrepreneur announced that her tequila label, Casa Del Sol, is donating every penny of its online profits to organizations helping immigrants.

Eva’s Tequila Meets Activism

“Honored that @casadelsoltequila is standing alongside @rizoscurls and @kidsofimmigrants, and so many other incredible brands—each donating 100% of their website profits to immigrant organizations. Shop the full list via link in bio 🫶🏼,” Longoria wrote on the post that features a lineup of sleek tequila bottles branded with her signature solar motif.

Casa Del Sol joins a wave of Latino-owned businesses using commerce for social good. Brands like Riz O’s Curls, a curl-care line founded by influencer Rizos Curls, and Kids of Immigrants, the streetwear label from Benji and Joel Martinez, have also pledged full site profits this month. Customers who click through Longoria’s link in bio will find a curated directory of more than a dozen immigrant-founded or immigrant-supporting labels.

A Legacy Of Support

This isn’t Longoria’s first foray into immigrant advocacy. In a heartfelt Father’s Day post last month, she celebrated the contributions of immigrant dads and shared her own list of donations: Immigrant Defenders Law Center, SEIU California, National Day Laborers Organizing Network, CHIRLA (Coalition for Humane Immigrant Rights), and IDEPSCA (Indigenous and Women’s Education Platform).

Longoria captioned that post, “Happy Fathers Day and especially to all the immigrant fathers out there who’ve sacrificed it all for a better life. These are the organizations I’ve donated to. Please consider supporting 👇” followed by handles @immdef_lawcenter, @seiuca, @daylaborernetwork, @chirla_org, and @idepsca.

Beyond her tequila brand, the Desperate Housewives alum is a well-known philanthropist. She founded the Eva Longoria Foundation in 2012, focusing on educational and entrepreneurial opportunities for Latina women and girls. Her work has expanded to include voter registration drives and campaigns for fair immigration policy.

How It Works

Purchases made on CasaDelSolTequila.com now funnel 100% of net website profits directly to vetted immigrant-advocacy groups. The site displays real-time impact figures, letting customers see how many meals, legal consultations, or community scholarships their orders have underwritten.

Riz O’s Curls has echoed the model, offering a three-step hair care routine while highlighting its partnership with immigrant legal funds. Kids of Immigrants, meanwhile, features hoodies and tees emblazoned with pro-immigrant slogans, with profits slated to bolster grassroots outreach programs.

Industry watchers say this open-profit approach reflects a broader shift toward transparency and purpose in lifestyle brands. “Consumers want more than products—they want values,” says marketing consultant Lisa Martinez. “When a celebrity-backed line like Casa Del Sol commits every dollar to a cause, it sets a new bar.”

Beyond The Bottle

Longoria’s Instagram carousel also teases behind-the-scenes shots: co-founder meetings with distillers, packaging sessions with Latina artists, and group photos with the Casa Del Sol team. Each image underscores the message that tequila can taste sweeter when it funds opportunity.

Per Eva’s own Wikipedia profile, the Texas-born star has long balanced showbiz with activism. From directing episodes of TV dramas to campaigning for the Latino Community Foundation, she has built a multifaceted career that merges creativity with civic engagement.

By aligning Casa Del Sol with fellow Latino entrepreneurs, Longoria highlights the power of solidarity—and demonstrates that sipping tequila can be an act of support. With summer parties upon us, customers have a chance to raise a glass and raise awareness in one go.

Eva Longoria’s latest initiative shows how a lifestyle brand can do more than sell—it can spark change.

Trivia

Eva Longoria served as an executive producer and starred in the 2016 comedy series 'Telenovela,' which offered a comedic take on the soap opera genre.

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Reshmi Das

 

Reshmi Das has over four years of experience as a content writer, covering parenting and films. She writes for Hollywoodjunction and Momjunction. Her interest in journaling and writing made this biotechnology postgraduate to take up content as her full-time profession.

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