Paris Hilton To Launch Skincare Brand Parivie
The heiress and businesswoman shares her journey into creating a deeply personal beauty line.
Reshmi Das has over four years of experience as a content writer, covering parenting and films. She writes for Hollywoodjunction and Momjunction. Her interest in journaling and writing made this biotechnology postgraduate to take up content as her full-time profession.
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Paris Hilton is expanding her business empire with the launch of a new skincare brand called Parivie, which she revealed has been in development for the past two years. The entrepreneur and media personality announced the news through an Instagram post detailing her personal connection to skincare and beauty.
In her announcement, Hilton shared that skincare has long been a therapeutic ritual for her, describing it as “my way to slow down, recharge, and reconnect with myself.” The post features Hilton in what she calls her “Sliving Spa,” a personal sanctuary in her home where she practices her beauty routines.
Personal Beauty Journey Becomes Business Venture
“As Founder & CEO of @ParivieBeauty, I’ve spent the past two years building this brand from the inside out,” Hilton wrote in her caption. “Every formula is deeply personal and rooted in the care I’ve always given to my skin. This isn’t just another beauty line — it’s the result of a lifetime of loving skincare and a commitment to doing it right.”
The star emphasized that Parivie represents more than just products—it embodies her philosophy of self-care and beauty. The brand’s initial offering will be a limited-edition kit set to drop on May 7, though specific product details haven’t yet been revealed.
Building On Beauty Industry Success
This isn’t Hilton’s first venture into the beauty and lifestyle space. The heiress has previously found success with her fragrance empire, which has reportedly generated billions in revenue since the launch of her first perfume in 2004. She has also released numerous product lines spanning fashion, accessories, and even pet products.
Just last month, Hilton promoted her perfume line ICONIC by Paris Hilton at Ulta Beauty for Mother’s Day, showcasing her continued presence in the beauty retail space.
Expanding The Paris Hilton Empire
The skincare launch adds to what has been a busy period for the entrepreneur. In March, Hilton announced her role as executive producer of a true crime podcast called “My Friend Daisy” in partnership with iHeartRadio. She also recently made appearances at Coachella, where she revealed news about her upcoming music project—an “Infinite Icon Remix EP” dropping on May 30.
A New Chapter In Beauty
The Parivie announcement follows Hilton’s previous reveal about the brand in March, when she first introduced the concept to her followers. In that post, she described Parivie as “about more than just skincare—it’s about feeling confident, powerful, and radiant at every age.”
Hilton invited fans to sign up at Parivie.com for early access and to follow the brand’s Instagram account for updates ahead of the May 7 launch. The timing positions Parivie to potentially capture summer beauty market interest.
With her massive following across social media platforms and proven track record in the beauty industry, Hilton’s entry into skincare represents a natural evolution of her personal brand, which has increasingly emphasized luxury and lifestyle over the years.
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