Billabong Taiwan Launches City-to-Sea Campaign with Bruce Hung
Bruce Hung fronts Billabong Taiwan’s new campaign, fusing city streetwear with surf style
Ratika holds a master's degree in commerce and a post-graduate diploma in communication and journalism from Mumbai University. She has 6 years of experience writing in various fields, such as finance, education, and lifestyle.
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Image: Instagram
Billabong Taiwan has just unveiled its summer campaign inviting fans to “跟著BILLABONG 一起穿梭城市與海洋🌊” (Translation: “Join Billabong as we shuttle between city and ocean”). On its official Instagram, the surfwear brand tapped actor and style chameleon Bruce Hung (禾浩辰) to demonstrate how its newest collection transitions seamlessly from the urban jungle to the open sea.
City Meets Surf In Billabong Taiwan Campaign
In the first shot, Bruce poses atop a concrete rooftop, skyscrapers rising behind him as he wears a loose-fit billabong™ t-shirt paired with printed board shorts. The second frame transports him to a windswept shoreline, dressed in a lightweight windbreaker adorned with abstract wave motifs. A third image captures him strolling along a graffiti-studded alley, accessorized with a canvas bucket hat and retro-inspired sneakers. Across all three, the styling underscores Billabong Taiwan’s commitment to designs that flex between metropolitan and coastal lifestyles.
Bruce Hung: From Screen To Style Icon
Bruce Hung first rose to fame for his starring role in the critically acclaimed film Café, earning praise for his effortless on-screen charm. Over the past year, he’s broadened his portfolio with high-profile fashion collaborations. In May, he appeared on the cover of JUKSYPLUS magazine to discuss his passion for sports and activewear, reinforcing his reputation as an athlete-minded trendsetter. Those credentials make him a natural fit for Billabong’s image, which prizes both performance and personality.
A long-time advocate of blending function with flair, Bruce has often shared glimpses of his fitness routine—whether on the basketball court during his school days or training in the gym as an adult. His recent JUKSYPLUS feature quoted him saying, “因為運動，我找到了人生的重心” (“Because of sports, I found my life’s balance”), a sentiment that echoes Billabong’s ethos of finding freedom in movement.
Behind The Lens: Crafting The Campaign
The three-day shoot took place in Taipei’s Xinyi District and at Yehliu Geopark on Taiwan’s northern coast. Photographer Sam Liao captured natural light against urban backdrops, while stylist Eason Hsu mixed bold prints with understated neutrals. Hair and makeup teams kept Bruce’s look fresh yet rugged, playing up the campaign’s dual themes of city grit and ocean breeze.
Each piece featured in the campaign is now available on Billabong Taiwan’s e-shop and select retail partners. Highlights include a series of quick-dry board shorts in retro color blocks, breathable mesh hoodies for transitional weather, and utilitarian cargo pants that channel 90s skate culture.
Bruce Hung himself reposted the campaign images on his personal account, captioning them: “跟著BILLABONG 一起穿梭城市與海洋🌊” and tagging @billabong_taiwan. Fans have already flooded the comments with fire emojis and requests to shop the new drop.
Billabong Taiwan’s latest campaign underscores why the brand has remained a pillar of surf and street culture for over 50 years. By collaborating with a figure like Bruce Hung—equally at ease in a downtown café or on a coastal cliff—the label reinforces its message: these pieces are built for explorers of both concrete and cove.
Keep an eye on @billabong_taiwan to catch behind-the-scenes footage, styling tips from Bruce, and upcoming pop-up events where you can try the collection in person. Whether you’re navigating neon-lit avenues or chasing dawn waves, Billabong Taiwan’s city-to-sea wardrobe has you covered.
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