Antonio Banderas Unveils ‘The Icon Supreme’ Fragrance
Aromatic men’s eau de parfum explores three sides in a bold new immersive dynamic campaign
Image: Instagram
Antonio Banderas, actor turned fragrance entrepreneur, has just lifted the curtain on his latest olfactory creation: The Icon Supreme Eau de Parfum Intense. Announced via the official Banderas Perfumes Instagram, the new release carries the tagline “Tres maneras de ser, tres: The ICON” — or in English, “Three ways to be, three: The ICON.” Designed to capture three distinct moods, the campaign highlights how one signature scent can adapt to different sides of a man’s personality.
Triple Facet Campaign
The Instagram image features three stylized flacons arranged against a sleek backdrop, underscoring the “three ways to be” concept. Under the post, Banderas Perfumes simply wrote: “Tres maneras de ser, tres: The ICON
👆 L I N K I N B I O 👆
#BanderasPerfumes #TheIconSupreme @banderas_perfumes.” This concise message teases a multifaceted fragrance journey, inviting fans to explore each “facet” via the link in bio.
Scent Profile
Details on the scent itself have been shared in previous posts from the brand: “The Icon Supreme Eau de Parfum Intense: Un perfume aromático y masculino. Atrévete a probar el éxito.” Translated, that reads: “An aromatic and masculine perfume. Dare to taste success.” According to Puig, the Spanish group behind Banderas Perfumes, top notes include bergamot and Sichuan pepper, balanced by a heart of lavender and frankincense, and grounded in a base of vetiver and cedarwood. The result is a modern, intense fragrance built for evening wear but versatile enough for daytime sophistication.
From Screen To Scent
Banderas Perfumes launched its first scent in 2012, and over a decade later, Antonio Banderas has built a fragrance collection that mirrors his evolution as an artist. Best known for roles in films like The Mask of Zorro and Desperado, the Málaga-born star made headlines earlier this year when he reminisced about his swashbuckling days. In a Throwback Thursday post, he shared a behind-the-scenes shot from the set of Zorro with Catherine Zeta-Jones and Michael Douglas, captioned in Spanish: “A nice picture to remember from the set of #Zorro. With Catherine Zeta-Jones and Michael Douglas ñ. #TBT @catherinezetajones.”
That post, much like the new perfume campaign, taps into nostalgia and reinforces Banderas’s status as a cultural icon. The Zorro classic not only solidified his Hollywood standing but also set a tone of suave confidence that carries over into his fragrance offerings.
Packaging & Availability
True to its “Icon” branding, The Icon Supreme bottle adopts a minimalist silhouette with gunmetal accents, reflecting the intense vibe of its aroma. Each package comes in a matte-black box stamped with metallic lettering. The fragrance is available now in 50 ml and 100 ml sizes on the official Banderas Perfumes website and select department stores across Europe and North America. Limited gift sets including a matching deodorant stick are expected to hit shelves ahead of the holiday season.
Looking Ahead
With The Icon Supreme, Antonio Banderas continues to broaden his creative portfolio beyond acting and theatre production. His recent work at Teatro del Soho CaixaBank and immersive show Imagine in Málaga signal an appetite for innovation—a spirit that clearly extends to his fragrance line. As fans link up via Instagram and explore the threefold theme online, the new campaign promises both visual allure and aromatic depth.
Whether seasoned collectors or first-time scent buyers, followers can now choose which “way to be” best fits their mood: bold, mysterious or effortlessly refined. In doing so, The Icon Supreme cements its place as the latest chapter in Antonio Banderas’s ongoing narrative of reinvention and style.
Trivia
